Digital Marketing Specialist
1 month ago
WebFX is a full-service digital marketing agency based in the US, committed to providing world-class digital marketing solutions to mid-size businesses around the world.
Job DescriptionWe are seeking a highly motivated and detail-oriented Jr. Paid Search Specialist to join our team. As a Jr. Paid Search Specialist, you will be responsible for analyzing performance data, developing SEO strategies, managing large PPC campaigns, and performing research to ensure client success.
Responsibilities- Partner with senior digital marketers to support large campaigns and client accounts
- Analyze performance data and prepare monthly digital marketing campaign reports
- Develop SEO strategies and action plans/optimizations based on data
- Manage large PPC campaigns and budgets to ensure a positive ROI for clients
- Perform research to ensure client success, including keyword research and competitor analysis
- Devise content strategies and outlines for our team of copywriters and manage the execution of web content based on client needs and preferences
- Manage the ideation, planning, and execution of CRO special projects and champion CRO best practices for clients
- Perform A/B, website usability, and website conversion rate testing to determine what works best for clients and provide recommendations accordingly
- Interpret web analytics, demographic data, market research, and buyer behaviors, and generate and execute strategies as they relate to findings
- Manage the planning and execution of email marketing campaigns
- Optimize web content for keywords related to client products and services
- Bachelor's Degree in Marketing, Advertising, Business, Journalism, Communications, Information Systems, Statistics, or a related field
- Part-time/summer job/internship experience is a must
- Customer service experience in any industry
- Advertising/marketing agency experience
- Digital marketing experience
- Basic HTML experience
- Google Analytics and/or analytical/research skills
- Excel/Google Docs skills
- Copywriting for the web
- Any of the following signature FXer traits: interest in the web, professional, dependable, and independent worker, self-motivated, thrive on challenges, eye for detail, dedication to high-quality work, exceptional level of follow-through, proactive, creative problem-solver, excellent time/project management skills, solid analytical skills, knack for making data-driven decisions, work with a sense of urgency, outstanding communicator, and lifelong learner
- Opportunities to learn and train with our team, including our Bootcamp training program and world-class on-the-job training
- A place to grow your career, with merit-based promotional opportunities and a chance to move up and grow within the company
- In-person experience alongside our team of industry experts, with opportunities for professional growth and development
- A competitive salary range of $44,000-$46,500, potentially higher based on work experience
- A comprehensive benefits package, including profit sharing, 401(k) matching, and generous paid time off
- A fun and dynamic work environment, with a pet-friendly office, onsite cappuccino machine, Little Amps Coffee Bar, and more
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