Digital Marketing Specialist

4 weeks ago


Harrisburg, Pennsylvania, United States WebFX Full time

About the Role

We are seeking a highly motivated and detail-oriented Digital Marketing Specialist to join our team at WebFX. As a Digital Marketing Specialist, you will be responsible for analyzing performance data, developing SEO strategies, and managing large PPC campaigns. You will also be working closely with senior digital marketers to support some of our largest campaigns and client accounts.

Key Responsibilities

- Analyze performance data in Google Analytics and MarketingCloudFX to prepare monthly digital marketing campaign reports
- Develop appropriate SEO strategies and action plans/optimizations based on data
- Manage large PPC campaigns and budgets to ensure a positive ROI for clients
- Perform research to ensure client success, including keyword research and competitor analysis
- Devise the content strategy and outlines for our team of copywriters and manage the execution of web content based on client needs and preferences

Requirements

- Bachelor's degree in Marketing, Advertising, Business, Journalism, Communications, Information Systems, Statistics, or a related field
- 3.4 GPA or higher
- Part-time/summer job/internship experience
- Customer service experience in any industry
- Advertising/marketing agency experience
- Digital marketing experience
- Basic HTML experience
- Google Analytics and/or analytical/research skills
- Excel/Google Docs skills
- Copywriting for the web

What We Offer

- Opportunities to learn and train with our team
- A place to grow your career with merit-based promotional opportunities
- In-person experience alongside our team of industry experts
- A competitive salary range of $44,000-$46,500

About WebFX

WebFX is a full-service digital marketing agency based in the US. We've been named the Best Place To Work in Pennsylvania 9 times in a row and are committed to growing strategically and sustainably. We are passionate about what we do and are on the hunt for people who take pride in their work and want to be part of a company that does too.

How to Apply

If you are a motivated and detail-oriented individual who is passionate about digital marketing, please submit your application. We look forward to hearing from you



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