Healthcare Marketing Specialist

1 day ago


Harrisburg, Pennsylvania, United States Spring Creek Rehabilitation and Nursing Center Full time
Healthcare Marketing Specialist

At Spring Creek Rehabilitation and Nursing Center, we are seeking a skilled Healthcare Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for devising strategies to gain patient referrals through establishing/maintaining relationships with physicians and other healthcare providers. Your goal will be to generate new patient activity and create deeper relationships with referral sources to grow profitable revenue streams.

Responsibilities:
  • Formulate a sales plan to achieve monthly, quarterly, and annual sales targets.
  • Establish and monitor sales process to ensure timeliness with goals.
  • Execute day to day operations to drive KPI's (referrals, conversion rate, customer satisfaction).
  • Achieve one-on-one sales calls and community interactions to enhance the reputation of the organization and increase awareness of services offered.
  • Act as the key resource for internal and external customers.
  • Identify new business opportunities with referring partners.
  • Develop census as defined by targeted goals of the business plan.
  • Assist with coordination of the referral-to-admission process.
  • Represent the organization in community-related activities.
  • Recognize barriers to admission, and respond timely/appropriately.

Requirements:
  • Preferred Bachelors' degree in Business, Healthcare Administration, and/or Marketing.
  • 3-5 years' progressive experience in marketing and/or public relations in a health care setting.
  • Long-term care experience required.
  • Must have advanced training in hospital or nursing Facility administration.
  • Knowledge of healthcare reimbursement and regulatory standards.
  • Must possess the ability to communicate effectively, orally, and in writing.
  • Professional sales presentation skills required.
  • Must possess the ability to deal tactfully with personnel, residents, family members, visitors, government agencies or personnel and the general public.
  • Must possess a thorough knowledge of principles of effective communication, mass media, advertising, policies, education, community relations, demonstration, organization structure, social and activity services, and government relations, etc., as they relate to nursing Facility operations.
  • Must possess the ability to establish, implement, and maintain effective marketing and public relations program.
  • Must successfully complete a post offer, pre-employment criminal background check and physical / drug screen.

About Us:
Spring Creek Rehabilitation and Nursing Center is an equal opportunity employer and complies with applicable Federal, State and Local civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, and protected veteran status.

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