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Lead Content Marketing Strategist

2 months ago

Minneapolis, Minnesota, United States SureSwift Capital Full time
Job Overview

About SureSwift Capital
At SureSwift, we are dedicated to creating an exceptional workplace, focusing on acquiring and nurturing SaaS businesses from independent founders to drive their growth. Our portfolio consists of over 15 businesses, and we aim to excel as operators of outstanding SaaS solutions. Our approach is data-driven, ensuring we set and meet our objectives effectively. We prioritize customer satisfaction and actively seek their feedback, fostering a culture of collective success.

Our globally distributed team values diverse perspectives and is committed to maintaining an inclusive work environment characterized by mutual respect and continuous learning. As a remote-first organization, we emphasize results and uphold integrity and accountability in our operations. Celebrating achievements together is a cornerstone of our culture, creating a thriving environment for all.

We are in search of a Senior Content Marketing Specialist who will contribute individually to our efforts at Taster's Club. The ideal candidate will utilize their unique skills and experiences to significantly influence our revenue growth. This position is specifically for the North American market.

About Taster's Club
Taster's Club offers a curated monthly subscription service delivering premium spirits directly to our members.Your Responsibilities
  • Formulate and execute robust SEO strategies to enhance organic search visibility and increase website traffic.
  • Perform comprehensive keyword research and analysis to uncover valuable keywords and content opportunities.
  • Create and refine high-quality, SEO-optimized content for our website, blog, and various digital platforms.
  • Utilize SEO tools and analytics platforms to monitor website performance, providing regular insights and reports.
  • Collaborate effectively with internal teams and external partners.
  • Ensure the integration of SEO best practices in all content development processes.
  • Stay informed about the latest trends in SEO, algorithm changes, and industry advancements.
  • Manage and enhance our presence across social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
  • Develop and implement social media strategies aimed at boosting engagement, follower growth, and brand visibility.
  • Track social media metrics and performance, adjusting strategies as necessary to meet objectives.
  • Work closely with the marketing team to align SEO and social media initiatives with overarching marketing goals.
Your Qualifications
  • Bachelor's degree in Marketing, Communications, or a related discipline.
  • 4+ years of experience in Marketing with a focus on SEO and Content.
  • Demonstrated expertise as an SEO Specialist, Content Marketer, or in a similar capacity.
  • Thorough understanding of SEO best practices, keyword research tools, and analytics platforms (e.g., Google Analytics, SEMrush, Ahrefs).
  • Strong grasp of social media platforms and their significance in SEO and content marketing.
  • Exceptional writing and editing skills with an emphasis on producing SEO-friendly content.
  • Capability to analyze data and provide actionable insights to enhance SEO and social media effectiveness.
  • Excellent organizational skills and meticulous attention to detail.
  • Able to work independently and collaboratively in a dynamic environment.
  • Familiarity with HTML, CSS, and basic web development principles is advantageous.
  • Experience with content management systems (CMS) such as WordPress, Shopify, Wix, Magento, etc., is preferred.
  • Certifications in SEO and social media marketing are beneficial.
Your Compensation

The expected annual salary range for this position is between $54,600 - $65,500 USD or $75,000 - $90,000 CAD. Actual base pay may vary based on factors such as experience, expertise, geographic location, and the applicant's skill set.

  • A time-off policy that promotes a healthy work-life balance.
  • Your birthday off.
  • Comprehensive benefits package covering medical, dental, and vision.
  • $2000 USD Technology benefit upon hire.
  • A friendly and welcoming workplace environment.

Background checks will be conducted on final candidates.

SureSwift Capital is proud to be an Equal Opportunity Employer. We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that diversity enhances not only our work quality but also enriches our company culture.

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