Associate Director, Strategy, IPG Media Lab
3 days ago
Job Summary
The IPG Media Lab is seeking a highly skilled Associate Director, Strategy to join its Strategy team. This role involves day-to-day innovation strategy, making sense of how technology, media, and consumer behavior are changing across categories.
The ideal candidate will partner with internal and external brand teams to identify tech trends and media opportunities that are relevant for a wide range of consumer audiences.
This is a unique opportunity to influence how some of the world's largest companies leverage innovation to their advantage across media, products, services, and business models.
Responsibilities
- Product management of the Lab's annual research study "Futurecaster" in partnership with internal and external teams
- Drive the evolution of "Futurecaster" based on client and agency team needs, and develop new tools and methodologies to fill the gaps
- Ideate media innovation strategy and client consulting using research across categories, competitors, channels, and consumers to identify key trends and consumer insights
- Develop strategic POV on technology and media channels for agency partners and client executives based on thoughtful analysis
- Regularly contribute to thought leadership on the future of industries, media channels, and consumer segments via articles, podcasts, white papers, conferences, and webinars
- Collaborate with agency Strategy, Planning, Investment, Creative, and New Business teams to future-proof strategic platforms, communications, and ideas
- Foster connection among Mediabrands' global innovation ambassador network to represent Lab and Futurecaster learnings and updates
Requirements
- Bachelor's degree or higher in media, business, design, or related field
- 6+ years of experience in a strategic consultative or innovation, which could include data, research, product management, brand strategy, creative services
- A breadth of knowledge and interest in how technology is transforming culture and consumers across categories, and thoughtful ideas for how incumbents should evolve
- Proven ability to develop both internal and client-facing products and processes that drive results in innovation, as well as frameworks for measuring innovation's impact
- Highly-skilled in verbal, written, and visual communication- comfortable (or willing to practice) presenting, workshopping, and collaborating with senior clients and agency partners
- An entrepreneurial spirit and creative problem solving skills, comfortable with ambiguity and excited about taking risks
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group. The company manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab.
IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty.
The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries.
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