Senior Product Marketing Manager

7 days ago

Marquand, Missouri, United States Michael Page Full time
Job Title: Senior Product Marketing Manager - Analytical Process Instrumentation

About the Role: We are seeking a highly skilled Senior Product Marketing Manager to join our team at Michael Page. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive go-to-market strategies to position and promote our new and existing analytical process instrumentation product lines.

Key Responsibilities:

* Develop and implement go-to-market strategies to position and promote new and existing analytical process instrumentation product lines
* Define and refine target customer segments and value propositions
* Conduct thorough market research to identify trends, customer needs, and competitive landscape
* Coordinate with sales, product management, and other stakeholders to ensure successful product introductions and market penetration
* Design and execute product training programs for internal teams and partners
* Create compelling product messaging and positioning that resonates with target audiences
* Lead the go-to-market strategy for new product launches and enhancements
* Develop and manage integrated marketing campaigns across various channels, including digital, social media, email, and events
* Gather and analyze customer feedback to refine product offerings and address market needs
* Develop case studies and success stories to demonstrate the value and impact of our products
* Work closely with cross-functional teams, including product management, engineering, sales, and customer support, to align marketing efforts with overall business goals

Requirements:

* 4+ years of product marketing experience, with a focus on analytical process instrumentation
* Experienced in at least one of the main categories - Electrochemistry, Photometry & Turbidity, Titration, Analytical Process Instrumentation
* Proven track record of successfully launching and marketing technical products
* Strong understanding of analytical instrumentation technologies, applications, and industry trends
* Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear, compelling messages
* Experience with digital marketing, campaign management, and market research tools
* Strong project management skills and the ability to work effectively in a fast-paced, collaborative environment

What We Offer:

* Competitive salary and performance-based incentives
* Comprehensive benefits package, including health, dental, and vision insurance
* Opportunities for professional growth and development
* Collaborative and innovative work environment

About Us:

Michael Page is a global family-owned company with an amazing culture and a respected name in the market. We are committed to providing our employees with a supportive and inclusive work environment that fosters growth and development.

Contact Us:

If you are a motivated and experienced product marketing professional looking for a new challenge, please submit your application. We look forward to hearing from you

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