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Marketing Director

2 months ago

South Gate, California, United States AG Jeans Full time
Director of Marketing & Creative

AG Jeans is a pioneering brand in the premium denim industry, recognized for its superior contemporary lifestyle offerings. We are seeking a visionary Director of Marketing and Creative to lead our global marketing initiatives and drive brand growth.

The successful candidate will provide strategic brand direction, maximize media visibility, and cultivate innovative marketing ideas. They will oversee the internal marketing team, photo studio, agency partners, and cross-functional departments, ensuring seamless collaboration and effective execution.

Key Responsibilities:

  • Develop and implement comprehensive marketing and public relations strategies for domestic and international markets.
  • Build and maintain relationships with key media contacts, serving as the brand spokesperson when necessary.
  • Manage budgets, distribute communications, and support PR initiatives to drive exposure.
  • Collaborate with the President, Creative Director, and international partners to ensure brand consistency and adherence to guidelines.
  • Lead artistic development and execution of individual projects, working closely with copywriters and graphic designers.
  • Generate photo shoot ideas and concepts that align with brand and marketing goals.
  • Develop original concepts and execute designs based on brand style guides and principles.
  • Manage and delegate tasks among the marketing and creative team to ensure deadlines are met and expectations are exceeded.
  • Stay current on design and industry trends, relaying information to the creative team.

Requirements:

  • Bachelor's degree in Communications, Journalism, PR, English, or a related business field.
  • At least 10 years of experience in PR and marketing within an agency and corporate environment.
  • Exceptional communication skills and command of the English language.
  • Strong media and publication relationships across key markets to maximize media exposure and brand relationships.
  • Comprehensive experience with MS Office, particularly Excel, PowerPoint, and Photoshop.
  • Strong organizational, project management, and analytical skills, with the ability to multi-task and prioritize in a fast-paced work environment.
  • Demonstrated ability to work with maximum accuracy, efficiency, and attention to detail.
  • Excellent ability to communicate concisely and openly within the organization and externally with agencies, partners, and key stakeholders.
  • Must show initiative in job performance, including anticipating what needs to be done before it becomes necessary.
  • Resourceful, innovative, and efficient at problem-solving.
  • A trained eye for design aesthetics and creative layouts with the ability to translate strategy across print, web, mobile, and video.
  • Extraordinary attention to detail and the ability to be flexible and adapt quickly to change.
  • A collaborative and creative mindset and a positive attitude.
  • A genuine interest in and knowledge of the fashion industry.