Marketing Communications Director

4 weeks ago


South San Francisco, California, United States Cytovale, Inc Full time
Job Title: Sr. Manager/Director of Marketing Communications

Cytovale, Inc. is seeking a seasoned marketing communications professional to lead the strategic direction and execution of marketing communications for our groundbreaking IntelliSep sepsis test.

This role is pivotal in shaping the company's narrative across earned, owned, and paid media channels. You will be a visible leader within the organization, working closely with executive leadership and key opinion leaders in the sepsis space, as well as managing relationships with marketing consultants and agencies.

Key Responsibilities:
  • Develop and execute comprehensive communication strategies that enhance Cytovale's brand presence and product visibility in the market.
  • Manage relationships with external marketing consultants and agencies, ensuring alignment with brand and business objectives.
  • Collaborate with cross-functional teams, including product, sales, and clinical teams, to ensure consistent and effective communication across all channels.
  • Drive creative and effective messaging that resonates with target audiences, particularly within the acute care and sepsis management sectors.
  • Oversee the creation and distribution of high-quality content, including press releases, case studies, white papers, social media posts, and digital campaigns.
  • Utilize marketing automation tools to test, retest, and optimize communication tactics, ensuring budget is allocated efficiently based on performance.
  • Monitor and analyze the effectiveness of marketing communication strategies, making data-driven adjustments to enhance impact and reach.
  • Ensure all communication efforts are patient-centric, reinforcing Cytovale's commitment to improving healthcare outcomes.
  • Act as a brand steward, ensuring all communications reflect Cytovale's mission, values, and voice.
  • Foster a collaborative work environment, balancing the needs of internal stakeholders while driving productivity and innovation.
Qualifications:
  • 7-10 years of experience in marketing communications, preferably within the medtech sector.
  • Proven experience in leading marketing communications for disruptive technologies, particularly in a startup environment.
  • Strong people leadership skills, with experience managing teams and external partners.
  • In-depth experience with marketing automation tools and proficiency with Microsoft Office.
  • Ability to travel 5%-15% of the time.
  • Detail-oriented with a strong focus on testing, measuring, and optimizing communication tactics.
  • Creative thinker with a 'yes we can' mindset, capable of navigating complex challenges and finding solutions that drive results.
  • Excellent communication and negotiation skills, with the ability to build consensus and foster collaboration.
Why Cytovale?
  • Be part of an innovative company that is making a significant impact on healthcare.
  • Work with a passionate team dedicated to improving patient outcomes and advancing medical technology.
  • Opportunity to lead and shape the marketing communications strategy for a pioneering product in the sepsis space.


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