Marketing Director

16 hours ago


South San Francisco, California, United States CytoVale Full time
About Cytovale

Cytovale is a pioneering healthcare company that is revolutionizing the way we diagnose and treat diseases. Our innovative IntelliSep test is a game-changer in the field of sepsis diagnosis, providing fast and accurate results that enable physicians to make informed decisions.

Job Summary

We are seeking a highly experienced and strategic Marketing Director to join our team. As a key member of our leadership team, you will be responsible for developing and executing comprehensive marketing strategies that drive product adoption and market penetration in the acute care hospital sector.

Key Responsibilities
  • Develop and implement marketing strategies to achieve business goals, including market penetration, brand awareness, and product adoption.
  • Lead the planning and execution of product launches, ensuring alignment with sales, product, and clinical teams.
  • Drive omnichannel marketing efforts, leveraging digital, print, and in-person channels to reach multiple stakeholders within acute care hospitals.
  • Manage and mentor a high-performing marketing team, fostering a collaborative and innovative work environment.
  • Collaborate with cross-functional teams, including sales, product management, and R&D, to ensure marketing efforts are aligned with business objectives.
  • Develop and execute pricing, segmentation, targeting, and positioning strategies to maximize market potential.
  • Oversee the management of marketing automation tools and CRM systems to optimize lead generation, nurturing, and conversion.
  • Maintain a deep understanding of the competitive landscape and market dynamics to inform strategy and decision-making.
  • Ensure all marketing activities are patient-centric and aligned with the company's mission and values.
  • Monitor and report on marketing performance metrics, making data-driven adjustments to enhance effectiveness and ROI.
Qualifications
  • Minimum of 10 years of experience in marketing, with a focus on enterprise-level marketing within the acute care hospital sector.
  • Proven experience in leading successful product launches and omnichannel promotional campaigns.
  • Strong background in strategy development, pricing, segmentation, targeting, and positioning.
  • Experience managing disruptive technologies in a startup environment.
  • Demonstrated ability to lead and develop high-performing teams.
  • Proficiency with Microsoft Office and marketing automation tools.
  • Ability to travel 25%-35% of the time.
  • MBA preferred.
Why Join Us?
  • Be part of a mission-driven organization that is making a real impact on patient care.
  • Work in a dynamic startup environment with opportunities for growth and innovation.
  • Collaborate with a passionate and dedicated team of professionals.


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