Food and Beverage Category Director

2 days ago

South Lake Tahoe, California, United States Murphy Oil Full time
Job Title: Director, Category Management, Enterprise Food

The Director of Category Management for Enterprise Food & Beverage is responsible for leading the development of category strategies and plans across food & beverage concepts and programs through cohesive collaboration and communication.

Key Responsibilities:
  • Develop and execute a comprehensive food & beverage category strategy that aligns with the company's overall objectives and enhances our Food & Beverage offer
  • Identify emerging trends, market opportunities, and consumer preferences to guide Food & Beverage menu development and beverage programs
  • Partner with peers and leadership to create annual strategic plans and innovation pipelines
  • Work with existing supplier base and potential / new suppliers to understand culinary trends, drive rapid ideation and prototyping, and manage the development of new products and new ingredients
  • Recommend improvements to current menu offerings and adaptation of menu items for different dayparts, markets, customers, etc.
  • Manage special projects as needed including potential adjustments to existing product builds product procedures and the development of specialized menu items
  • Develop robust KPI & ROI based approach towards category strategy and plans
  • Provide support during marketing production and photography shoots, working with food stylists to provide finished product ahead of new product launches
  • Foster relationships with vendors to achieve better pricing and quality of services
  • Collaborate closely with F&B Enablement, Marketing, and other key stakeholders to ensure category plans are executed with excellence as intended
  • Be in tune with culinary trends, ingredient innovation, consumer insights on tastes / preferences, and the competitive landscape; attend industry events when necessary
  • Leverage relevant data and insights, internal & external, to drive forward-looking decision making
  • Lead, manage, grow the food & beverage category management team across Murphy USA QuickChek; combination of 'player & coach'
  • Determine the optimal product mix based on customer demand, market trends, and profitability -including developing pricing strategies aligned with market conditions and company objectives
  • Introduce and expand new items based on store and customer segments
  • Act as a business partner to the VP of Enterprise Food & Beverage

This is a senior role in the organization with high visibility and opportunity for growth.

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