Executive Director, Americas Field Marketing and Demand Generation

6 days ago

Seattle, Washington, United States oilandgas Full time

Ambitious Marketing Leader Wanted for Americas Field Marketing and Demand Generation Role

We're on a mission to bring humanity, connection, and empathy back to business. As a key member of our global marketing organization, you'll be a leader within a diverse and inclusive community that values the voice of each individual.

About the Role

  • You'll take ownership of developing and implementing the Americas marketing strategy, plans, and budget.
  • Collaborate with sales and customer success leadership on shared GTM plans.
  • Nurture a team of field and ABM marketers in both the US and Latin America, focusing them on activities that drive exponential growth in the regions.
  • Develop, lead, and execute ABM and executive programs to engage target Enterprise accounts in alignment with our acceleration and growth objectives.

Your Key Responsibilities

  • Utilize various tactics, such as events, sponsorships, thought leadership, communications, executive briefings, scaled demand programs, and direct marketing, based on account analysis and growth strategies developed with Sales.
  • Collaborate with sales leadership and account teams to map stakeholder journeys, identify key account activities, and develop communication strategies to deliver targeted and personalized engagement.
  • Work with the global scaled demand teams to launch personalized experiences, including microsites, for key accounts and create scalable content such as executive briefings, blogs, videos, and infographics.
  • Partner with the digital acquisition to drive digital awareness through paid search and social campaigns across multiple social platforms.

What We're Looking For

  • 12-15 years of hands-on experience in B2B marketing, specifically in the field, events, and/or Account-Based Marketing (ABM).
  • A proven track record of delivering measurable commercial results.
  • The ability to travel across the Americas is required for this position.

A Great Place to Work

We're a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results. Though small in number, our team is agile and fiercely determined. Data serves as a foundation for our decision-making process, but our true passion lies in exploring new ideas and introducing groundbreaking concepts to our global network. Challenges excite us, as we view them as opportunities for growth and positive transformation. We are not merely observers of change; we actively initiate and drive it.

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