Marketing Director for E-commerce Innovator
1 month ago
Crowd Cow is a pioneering online retailer that specializes in high-quality, craft meat sourced directly from top farms and ranches. Our mission is to connect home chefs with exceptional meat producers and deliver an unparalleled online shopping experience.
The RoleWe seek a dynamic Marketing Director to join our Executive Leadership Team and lead customer-focused marketing efforts. This role requires a visionary leader with a proven track record in driving measurable growth through brand building, storytelling, and team leadership.
Key Responsibilities:
- Develop and execute integrated marketing strategies, media mixes, and budgets to achieve business objectives.
- Leverage personal and professional networks to promote Crowd Cow's brand and values.
- Lead a high-performing marketing team, fostering collaboration, innovation, and accountability.
- Oversee brand marketing functions, including strategy, content marketing, messaging, and creative development.
- Source and manage external marketing agencies to supplement internal resources and expertise.
To be successful in this role, you'll need:
- A Bachelor's degree in Marketing, Business, or a related field. An MBA is a plus.
- 8+ years of marketing experience, with at least 3+ years in a leadership position.
- Proven experience in brand building and storytelling within the DTC or e-commerce space.
- Strong leadership, team management, and interpersonal skills.
- Exceptional storytelling and communication skills, with a demonstrated ability to craft compelling narratives and inspire action.
- A strong understanding of digital marketing channels and best practices.
In return for your expertise, we offer:
- A competitive salary: $120,000 - $150,000 per annum, based on location and experience.
- Medical, dental, vision benefits, and 5 weeks of paid time off annually.
- An opportunity to join a rapidly growing company with a strong mission.
- A chance to make a real impact on the future of Crowd Cow.
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