Digital Content Producer

4 days ago


Rock Island, Illinois, United States WHBF TV Full time
Job Description

**About the Role**

WHBF-TV is seeking a highly skilled Digital Content Producer to join our team. As a Digital Content Producer, you will be responsible for creating engaging web content and reporting for our online platform.

**Key Responsibilities**

  • Develop and Lead Winning Content Strategies: Create and implement effective content plans to drive engagement and grow our online presence.
  • Expertise in Social Media and Content Management Systems: Possess a deep understanding of Facebook, Twitter, and other social media platforms, as well as content management systems.
  • Content Review and Editing: Review and edit content for accuracy, grammar, and punctuation, adhering to our editorial style and formatting guidelines.
  • Build and Reinforce Brand Recognition: Utilize our social media and website to build and reinforce our brand, driving viewers to our television platform.
  • Story Development and Research: Determine the emphasis, length, and format of stories, and organize material accordingly. Conduct research and analyze background information to provide complete and accurate information.
  • Content Creation and Production: Shoot and edit content for on-air and digital platforms, producing reports for all platforms.
  • Quality Control and Assurance: Ensure that all content meets our standards for journalistic integrity and production quality.
  • Digital Campaigns and Promotion: Develop and calendar digital campaigns to promote local shows and specials.
  • Writing and Storytelling: Write engaging stories for the web and other digital platforms.

**Requirements and Skills**

  • Degree in Journalism or Related Field: Possess a degree in journalism or a related field, with daily newspaper or news site experience required.
  • Proficiency in Associated Press Style and Adobe Creative Suite: Proficiency in Associated Press style, Adobe Photoshop, and Basic HTML is preferred.
  • Additional Skills: Familiarity with content management systems, SEO, and other relevant technology skills is a plus.
  • Teamwork and Communication: Maintain a positive work environment through active team participation and cooperation with co-workers in all departments.
  • Adaptability and Flexibility: Respond positively to feedback and be willing to adapt to changing priorities and deadlines.


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