Digital Content Producer
4 days ago
**About the Role**
WHBF-TV is seeking a highly skilled Digital Content Producer to join our team. As a Digital Content Producer, you will be responsible for creating engaging web content and reporting for our online platform.
**Key Responsibilities**
- Develop and Lead Winning Content Strategies: Create and implement effective content plans to drive engagement and grow our online presence.
- Expertise in Social Media and Content Management Systems: Possess a deep understanding of Facebook, Twitter, and other social media platforms, as well as content management systems.
- Content Review and Editing: Review and edit content for accuracy, grammar, and punctuation, adhering to our editorial style and formatting guidelines.
- Build and Reinforce Brand Recognition: Utilize our social media and website to build and reinforce our brand, driving viewers to our television platform.
- Story Development and Research: Determine the emphasis, length, and format of stories, and organize material accordingly. Conduct research and analyze background information to provide complete and accurate information.
- Content Creation and Production: Shoot and edit content for on-air and digital platforms, producing reports for all platforms.
- Quality Control and Assurance: Ensure that all content meets our standards for journalistic integrity and production quality.
- Digital Campaigns and Promotion: Develop and calendar digital campaigns to promote local shows and specials.
- Writing and Storytelling: Write engaging stories for the web and other digital platforms.
**Requirements and Skills**
- Degree in Journalism or Related Field: Possess a degree in journalism or a related field, with daily newspaper or news site experience required.
- Proficiency in Associated Press Style and Adobe Creative Suite: Proficiency in Associated Press style, Adobe Photoshop, and Basic HTML is preferred.
- Additional Skills: Familiarity with content management systems, SEO, and other relevant technology skills is a plus.
- Teamwork and Communication: Maintain a positive work environment through active team participation and cooperation with co-workers in all departments.
- Adaptability and Flexibility: Respond positively to feedback and be willing to adapt to changing priorities and deadlines.
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