E-commerce Marketing Manager

1 week ago


Tucson, Arizona, United States Coopers DIY Full time
Job Overview

Coopers DIY is seeking a highly skilled E-commerce Marketing Manager to drive online sales growth and consumer satisfaction across our US websites and e-commerce partners. As a key member of our team, you will develop and implement successful promotional and advertising plans, monitor market trends, and work closely with internal and external developers to maintain security and effectiveness of our websites.

Key Responsibilities
  • Develop and implement promotional and advertising plans to drive profitable sales in all e-commerce channels
  • Monitor and analyze market trends, competitor activities, and consumer behavior to inform our online presence
  • Work closely with internal and external developers to maintain security and effectiveness of our websites
  • Manage our YouTube channel and create engaging content to drive sales and consumer satisfaction
  • Provide insightful reporting and analysis to direct web initiatives and measure results
Requirements
  • 3+ years of experience in managing an online direct to consumer business
  • Experience with shopping cart and automated marketing programs such as Magento and DotDigital or Klaviyo
  • Solid understanding of Google Analytics, AdWords, and Search Console
  • Amazon PDP and advertising experience
  • BA/BS degree or equivalent


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