Product Marketing Director

1 week ago

Sacramento, California, United States Norstella Full time
Job Title: Director of Product Marketing

At Norstella, we're seeking a seasoned Director of Product Marketing to join our team. As a key member of our marketing function, you'll be responsible for crafting compelling messaging and positioning for our products, ensuring alignment with market needs and driving successful go-to-market strategies.

About the Role:

The Director of Product Marketing will play a critical role in driving product positioning, messaging, and go-to-market activities to drive product adoption and growth. You'll work closely with cross-functional teams, including product, GTM, sales, and demand generation, to achieve our business objectives.

Key Responsibilities:
  • Conduct a detailed product-market fit analysis and competitive mapping to identify a defined competitive advantage and increase market share.
  • Create significant uplift in product opportunity identification and capture through comprehensive market intelligence efforts.
  • Develop core product metrics in partnership with the product team to craft product marketing KPIs.
  • Ensure collaboration with the demand generation, sales, operations, and customer success teams to drive pipeline acceleration with product launches and sustaining product motions.
Product Positioning/Messaging:
  • Lead the development of crisp product messaging and positioning, including product value propositions, to drive the overall product marketing strategy and emphasize differentiation and innovation.
  • Integrate portfolio product marketing approaches vs. a series of linear launches.
  • Develop customer segmentation against the backdrop of market trends and competitive landscape to define competitive advantage or right to win.
  • Own product-market fit analysis, competitive mapping/analysis, and market intelligence.
  • Use customer and market insights to quantify the product opportunity.
  • Work with product strategy leads on market intelligence initiatives to sharpen 'where to play' and 'how to win' decisions.
Go-to-Market (GTM):
  • Lead launches across all tiers, from new product introductions to customer retention upgrades. Informs/influences, but does not define the product roadmap.
  • Partner with the GTM team on launch design and evolutions for launch tiers, and execution.
  • Review and refine critical GTM assets, including product sheets, high-priority event content specific to product marketing, pitch decks, etc.
  • Use performance data, best practices, and trends to make adjustments to GTM assets as needed to encourage engagement and impact.
  • Partner with sales strategy on themes/plays in market.
  • Partner with the demand gen team to collaborate on campaign strategy and messaging that aligns with value propositions.
  • Present at company-led customer events, internal events, such as kickoffs, and industry conferences/panels.
Leadership:
  • Deploy impactful project planning and prioritization in conjunction with the wider marketing team that integrates product roadmap, GTM, and demand gen requirements for launches.
  • Evaluate and decide what product marketing investments are needed for success, in both deliverables and resourcing.
  • Build KPIs for product marketing's impact on the organization, as well as launch KPIs, to measure and report on the performance of all product marketing deliverables and how they integrate into corporate KPI.
Qualifications:
  • 5+ years of experience in product marketing.
  • Proven experience in product marketing, with a track record of driving successful product launches and customer adoption.
  • Experience working in a marketing function that serves healthcare, life sciences, or health tech industries.
  • Prior experience developing product messaging and positioning aligned with market needs that resonates with target audiences.
  • Effective leadership and communication skills.
  • Ability to collaborate effectively with cross-functional teams, including Commercial and Technical teams.
  • Experience in portfolio product marketing and working with demand generation, GTM, and sales teams.
Location:

Remote US

Our Guiding Principles for Success at Norstella:
  • Bold, Passionate, and Mission-First
  • Integrity, Truth, and Reality
  • Kindness, Empathy, and Grace
  • Resilience, Mettle, and Perseverance
  • Humility, Gratitude, and Learning
Benefits:
  • Medical and Prescription Drug Benefits
  • Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA)
  • Dental & Vision Benefits
  • Basic Life and AD&D Benefits
  • 401k Retirement Plan with Company Match
  • Company Paid Short & Long-Term Disability
  • Paid Parental Leave
  • Education Reimbursement
  • Paid Time Off & Company Holidays

The expected base salary for this position ranges from $130,000 to $170,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors, including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus.

Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.

Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here- you are welcome. If you read this job description and feel passion and excitement, we're just as excited about you.

All legitimate roles with Norstella will be posted on Norstella's job board, which is located at [insert link]. If a role is not posted on this job board, a candidate should assume the role is not a legitimate role with Norstella. Norstella is not responsible for an application that may be submitted by or through a third-party, and candidates should proceed with extreme caution if a third-party approaches them about an open role with Norstella. Norstella will never ask for anything of value or any type of payment during or as part of any recruitment, interview, or pre-hire onboarding process. If you are aware of or have reason to believe a job posting purportedly for a role with Norstella is fraudulent or otherwise not authorized by Norstella, please contact the Company using the following email address: [insert email].

Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.

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