Lead Marketing Operations Strategist

2 weeks ago

Littleton Colorado, United States DISH Full time

Company Overview:
DISH, a subsidiary of EchoStar, has been innovating the landscape of connectivity for over four decades.

Our extensive portfolio includes satellite television services, live streaming, on-demand content, smart home installation, mobile offerings, and the development of America's First Smart NetworkTM.

Our brands encompass EchoStar, Hughes, DISH TV, Sling TV, Boost Mobile, and GenMobile.

Department Overview:


The Retail Wireless division, which supports our Boost Mobile and Gen Mobile brands, is transforming consumer experiences through innovative platforms, novel business models, and progressive thinking.

Armed with a pioneering 5G network, a commitment to transformation, and the capability to drive change, we are poised to become the nation's fourth facilities-based wireless carrier and a disruptive player in the broader market.


Key Responsibilities:


We are in search of a strategic and innovative Marketing Operations Strategist who excels in problem-solving and possesses a strong understanding of tools and business strategy. This role will be pivotal in enhancing the utilization of Marketing Technology across various business sectors.


The main goal of this position is to apply your expertise in Marketing Technology and interpersonal skills to refine our MarTech stack for all teams utilizing these tools.

You will collaborate with marketing leaders, IT developers, project managers, technology vendors, and senior business executives to assess tool effectiveness, identify technical gaps, advocate for enhancements, and provide specialized knowledge to implement these recommendations.


In this role, you will:
  • Oversee projects aimed at optimizing existing tools and assessing new technologies.
  • Become a subject matter expert for key marketing tools such as Invoca, LiveRamp, and Adobe Experience Cloud.
  • Ensure uniformity and coherence in the deployment of tools across different business units.
  • Manage technology integration testing to guarantee data integrity and relevance.
  • Prepare and present project updates to stakeholders and senior management.
  • Foster strong relationships with marketing, IT, and vendors while staying informed about industry trends and emerging technologies.

Qualifications:

As a successful Marketing Operations Strategist, you will possess:


Education and Experience:
  • A Bachelor’s degree in a relevant discipline is preferred.
  • 3+ years of experience in Marketing Technology within a B2C environment, particularly with Invoca, LiveRamp, Google Analytics, and Tag Managers.
  • Experience with digital campaign management tools, attribution analysis, data management platforms, and behavioral analytics.
  • The ability to convey complex concepts in a clear and concise manner.
  • Experience in media and advertising operations.

Skills and Competencies:
  • Exceptional communication skills for building relationships, offering guidance, and resolving conflicts.
  • Strong analytical skills to identify trends and enhance campaign performance.
  • Proficiency in project management software, reporting tools, and marketing automation platforms.
  • Demonstrated ability to manage and expand affiliate programs for a direct-to-consumer brand.
  • Solid working knowledge of Google Sheets and Microsoft Excel.

Benefits:
We provide a comprehensive benefits package, including flexible spending accounts, health savings accounts, a 401(k) plan with company matching, employee stock purchase plans, career advancement opportunities, and a flexible time-off policy. All benefits can be reviewed in detail.

Salary Range:
USD $(phone number removed) - $(phone number removed) / Year

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