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Senior Product Marketing Strategist
2 months ago
Accuris is a trailblazer in the engineering solutions sector, dedicated to fostering innovation and prioritizing customer satisfaction. Our mission is to redefine industry benchmarks by offering state-of-the-art products and services. As the Senior Product Marketing Strategist, you will be instrumental in shaping the perception and acceptance of our offerings among a diverse global audience.
Role Overview:
The Senior Product Marketing Strategist is a seasoned professional with a profound grasp of B2B product marketing principles. This role is crucial for collaborating with our sales and product management teams to create compelling narratives that effectively communicate the value of our products and services. You will spearhead initiatives to comprehend customer requirements, distinguish our offerings, and guide our strategic direction towards future achievements.
Key Responsibilities:
Product Positioning and Messaging:
- Formulate positioning and messaging frameworks that emphasize our product value propositions and align with specific customer requirements.
- Work alongside product management to convert product features and advantages into persuasive value propositions.
- Lead go-to-market strategies for new products/features in partnership with cross-functional teams.
- Conduct market analysis and competitive assessments to inform product strategies and uncover growth prospects.
- Leverage data-driven insights to steer product development and marketing strategies.
- Identify and target ideal customer profiles across various industries on a global scale.
- Create scalable product marketing frameworks and materials to bolster sales initiatives.
- Build relationships with key customers to foster advocacy through case studies and speaking engagements.
- Ensure alignment between marketing strategies and sales efforts to enhance the sales process.
- Work closely with sales, product management, marketing, and customer success teams to synchronize product roadmaps with marketing strategies.
- Provide market feedback and insights to the product team to promote continuous enhancement.
- Encourage a culture of customer-centricity and advocate for ongoing learning and improvement.
- 10+ years of experience in Product Marketing within prominent B2B Product/Technology firms.
- Demonstrated expertise in market analysis, customer insights, and successful product launches.
- Strong skills in field enablement with the capacity to craft tailored marketing narratives for diverse industries and customer segments.
- In-depth understanding of customer personas and a relentless focus on customer needs.
- Ownership mentality with a commitment to optimizing and enhancing business outcomes.
- Ability to swiftly learn and apply problem-solving skills to intricate challenges.
- Exceptional organizational skills with a keen attention to detail.
