Marketing Coordinator

1 day ago

Bakersfield, California, United States Oakmont Senior Living Full time
Marketing Coordinator Job Description

About the Role:

The Marketing Coordinator is a key member of our marketing team, responsible for assisting in the development and implementation of marketing strategies to promote our senior living community. This role requires a strong understanding of marketing principles and the ability to effectively communicate with various stakeholders.

Key Responsibilities:

  • Maintain a thorough knowledge of the property's product and services to effectively represent the property to referral sources and prospects.
  • Walk the community tour route at the start of each day to ensure the community is ready for daily tours.
  • Give community tours as a backup to the marketing department.
  • Handle all inbound telephone, walk-in, and mail inquiries, including completing the inquiry information card, maintaining the ups list, and entering new inquiry information into the marketing database.
  • Qualify prospects, convert qualified prospects to tours, and convert tours to deposits using the sales process, as needed.
  • Organize, plan, and manage all marketing events, staying within the approved budget.
  • Actively attend and participate in resident, family inquiry, and referral source special events held both inside and away from the community.
  • Serve as a liaison for residents and family members new to the community, ensuring a smooth transition to their new home.

Requirements:

  • Able to be flexible, adapt, and respond to change, make decisions in stressful situations, and prioritize tasks and projects.
  • Able to process information and apply common sense understanding to follow and carry out written or oral instructions.
  • Able to analyze, solve, and respond to problems or concerns.
  • Able to count and perform moderately complex math problems.
  • Must be highly motivated and able to work independently.
  • Able to obtain and maintain valid first aid certification.
  • Must pass a criminal background check and health screening tests, including physical and TB tests.

About Oakmont Senior Living:

Oakmont Senior Living is a recognized leader in the senior living industry, managing a portfolio of communities under the Oakmont Senior Living and Ivy Living brands. We strive to create an atmosphere of family and community among team members, residents, and resident family members. Our practice is to incorporate joy and laughter alongside our expectations of excellence. We are an Equal Opportunity Employer.

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