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Digital Marketing Specialist

2 months ago

Loveland, Colorado, United States Veralto Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our North America Marketing Campaign and Operations team in Loveland, CO. As a key member of our team, you will be responsible for driving eCommerce success via digital tactics, producing leads and revenue, and managing our social media presence across LinkedIn and Facebook.

Key Responsibilities
  • Deploy and support digital tactics to drive eCommerce revenue, lead generation, marketing campaigns, and other business objectives.
  • Drive digital actions to support eCommerce revenue growth and lead generation.
  • Grow utilization and effectiveness of evergreen content aligned with customer needs.
  • Utilize data to identify and prioritize optimization opportunities on the web that drive business impact.
  • Take part in the growth and success of the Hach US and Canada websites, including editorial content, features, operations, and reporting/analysis.
  • Continue to build your knowledge in organic and paid search strategy.
  • Track and report on results to drive more of what works.
  • Be a collaborative partner to guide new digital ideas based on data and prior learnings.
  • Support and drive digital marketing and eCommerce projects with the digital strategy manager.
  • Manage and drive effective growth and engagement of social media channels for North America.
  • Create an editorial strategy, content calendar, and compelling content that caters to targeted audiences aligned with North America priorities.
  • Conduct social media campaign analysis to identify what does and doesn't work.
  • Develop and oversee a content generation engine that leverages subject matter experts to produce social media content, while determining optimal posting frequency based on data analysis.
Requirements
  • Bachelor's Degree in Marketing, Communications, or other similar field preferred.
  • 2+ years of experience growing leads and sales through digital marketing, preferably in a B2B organization, utilizing organic and paid search channels to help drive growth.
  • Familiarity with marketing tools (such as Google Ads, GA4, etc.) a plus.
About Veralto

Veralto is a global leader in essential technology solutions, committed to equal opportunity and diversity. We value the unique perspectives and attributes of our associates, customers, and shareholders. Our mission is to safeguard the world's most vital resources, and we're working together to find innovative technologies that guarantee the safety of our water and environment.

We offer a comprehensive package of benefits, including paid time off, medical/dental/vision insurance, and 401(k) to eligible employees. If you're passionate about digital marketing and eCommerce, and want to make a meaningful impact, we encourage you to apply for this exciting opportunity.