Product Marketing Director

4 weeks ago


Étreux, Hauts-de-France, United States Dutchie, Inc. Full time
About the Role:

We are seeking a seasoned Product Marketing Director to drive strategic initiatives across our core product lines, including e-commerce, point of sale, loyalty, fintech, and adtech. This individual will play a pivotal role in helping us build an efficient and scalable marketing team, driving growth in a nascent, highly regulated industry.

The successful candidate must have strong management skills and work well cross-functionally with product stakeholders and the GTM organization, managing competing priorities across three distinct B2B customers—Dispensaries, Supply Chain, and Brands—while working in an industry with an evolving TAM and market segmentation - smb through enterprise.

Key Responsibilities:
  • Develop and execute go-to-market strategies to drive product adoption and growth.
  • Collaborate with cross-functional teams to define product positioning and messaging.
  • Manage the product marketing lifecycle from ideation to post-launch, with a focus on scaling for SaaS, fintech, and adtech opportunities.
  • Build impactful product marketing materials and support the sales team with content, training, and enablement tools.
Requirements:
  • 8+ years of product marketing experience, preferably in fintech, e-commerce, adtech, or similar high-growth B2B industries.
  • Experience in a nascent or highly regulated industry; familiarity with the cannabis industry is a strong plus.
  • Proven track record of driving growth in industries with a limited market size.
  • Excellent cross-functional collaboration and communication skills.
  • Creative problem solver with the ability to balance multiple high-priority initiatives and deliver results with minimal oversight.

We offer a competitive salary range of $160,000-$220,000 based on the intended level for this role, as well as a comprehensive total rewards package including medical benefits, equity packages, technology allowance, and flexible vacation and sick days.



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