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E-commerce Product Manager

1 month ago

Morristown NJ USA, United States International Voyager CruiseDirect Full time
About Us

Cruise Direct is a leading online cruise travel company dedicated to providing customers with better deals than any other cruise website and access to great deals on cruise vacations. Our mission is to inspire bucket lists, honeymoons, dream vacations and more.

About the Role

The E-commerce Product Manager plays a crucial role in driving the growth and success of our online business by developing products that meet customer needs and deliver a seamless shopping experience. This role involves a diverse range of tasks designed to ensure the platform's success while continuously enhancing the user experience.

Key Responsibilities
  • Product Roadmap Development: Develop and manage a product roadmap that aligns with business goals and customer needs.
  • Conversion Rate Optimization: Utilize A/B testing, analyze user behavior, and identify areas for improvement to enhance conversion rate optimization (CRO).
  • Market Research and Analysis: Conduct market research to identify trends, customer needs, technology advancements, and competitive landscape and analyze data to inform product decisions and measure the success of enhancements.
  • Collaboration and Communication: Collaborate with cross-functional teams, including engineering, design, marketing, and sales, to develop and launch new products and features and go-to-market strategies.
  • Project Management: Oversee the entire product lifecycle from concept to launch and beyond, managing project timelines, budgets, and resources to ensure timely delivery.
  • Performance Metrics and KPIs: Track product performance metrics and KPIs to assess the success of products and features.
  • Continuous Improvement: Identify areas for improvement and implement changes to optimize performance and user satisfaction.
  • Customer Feedback: Ensure customer feedback is incorporated into product development and improvement.
  • Product Updates and Reporting: Present product updates and performance reports to senior management to ensure alignment and clarity on product goals and progress.
  • Regulatory Compliance: Ensure that products comply with industry regulations and standards and ensure data privacy.
  • Competitor Analysis: Evaluate the travel landscape and benchmark against competitors.
  • Usability Testing: Conduct website usability testing.
  • Technology Development: Assist in the continued enhancement of the Content Management System (CMS) Drupal, Hubspot Customer Relationship Management (CRM) optimization & development, AI & ChatGPT Development.
  • Content Optimization: Develop best practices for writing content based on Search Engine Optimization (SEO) principles and leverage to create, manage, and optimize content to enhance online marketing efforts.
  • Consumer Promotions: Create and maintain a Consumer Promotion Calendar for Marketing, Sales & Service Departments and update website accordingly.
  • Private Labels: Implement private labels.
About The Candidate

We are seeking a results-driven professional with strong interpersonal skills, adept at collaborating across departments. The ideal candidate excels in developing, managing, and optimizing ecommerce products to meet customer needs and drive business success. They possess a customer-centric mindset, gathering and incorporating feedback into product enhancements. The candidate adapts to changing market conditions and business needs, consistently exceeding performance targets and KPIs.

Knowledge, Skills and Experience
  • Education: BSc in Business Administration, Marketing or similar field.
  • Experience: 3+ years of experience in e-commerce, preferably in the travel industry.
  • Technical Skills: Familiarity with e-commerce platforms, CMS (e.g., Drupal), and other relevant technologies. Basic understanding of web development, UX/UI design, and SEO principles. Proficiency with analytics tools (e.g., Google Analytics) and A/B testing. Hands-on experience with web technologies like HTML, CSS, Java, CSS, Drupal, Hubspot, Shopify is essential.
  • Soft Skills: Proven ability to work collaboratively with cross-functional teams, including engineering, design, marketing, and sales.
Core Competencies
  • Business Insight: Applying knowledge of business goals and the marketplace to advance the organization's goals.
  • Customer Focus: Building strong customer relationships and delivering customer-centric solutions.
  • Financial Acumen: Interpreting and applying understanding of key financial indicators to make better business decisions.
  • Tech Savvy: Anticipating and adopting innovations in business-building digital and technology applications.
  • Drives Results: Consistently achieving results, even under tough circumstances.