Digital Product Manager – Travel

1 month ago

Morristown, United States International Voyager CruiseDirect Full time
E-commerce Product Manager About Us

Cruise Direct is a leading online cruise travel company dedicated to providing customers with better deals than any other cruise website and access to great deals on cruise vacations. Offering special rates and savings on cruise bookings with some of the most popular cruise lines in the world. We're proud to say that we offer responsive, hassle-free vacation planning for global travelers. We're thrilled to inspire bucket lists, honeymoons, dream vacations and more. 

About the Role

The E-commerce Product Manager gathers product requirements, prioritizes feature implementations, and enhances the customer experience across our websites.Their role involves a diverse range of tasks designed to ensure the platform's success while continuously enhancing the user experience.The e-commerce product manager plays a crucial role in driving the growth and success of the online business by developing products that meet customer needs and deliver a seamless shopping experience.

Key responsibilities
  • Develop and manage a product roadmap that aligns with business goals and customer needs
  • Utilize A/B testing, analyze user behavior, and identify areas for improvement to enhance conversion rate optimization (CRO)
  • Conduct market research to identify trends, customer needs, technology advancements, and competitive landscape and analyze data to inform product decisions and measure the success of enhancements
  • Collaborate with cross-functional teams, including engineering, design, marketing, and sales, to develop and launch new products and features and  go-to-market strategies
  • Oversee the entire product lifecycle from concept to launch and beyond
  • Manage project timelines, budgets, and resources to ensure timely delivery 
  • Track product performance metrics and KPIs to assess the success of products and features
  • Identify areas for improvement and implement changes to optimize performance and user satisfaction
  • Ensure customer feedback is incorporated into product development and improvement
  • Present product updates and performance reports to senior management  to ensure alignment and clarity on product goals and progress
  • Ensure that products comply with industry regulations and standards and ensure data privacy
  • Evaluate the travel landscape and benchmark against competitors 
  • Conduct website usability testing utilizing UserTesting.com
  • Assist in the continued enhancement of the Content Management System (CMS) Drupal
  • Hubspot Customer Relationship Management (CRM) optimization & development
  • AI & ChatGPT Development
  • Develop best practices for writing content based on Search Engine Optimization (SEO) principles and leverage to create, manage, and optimize content to enhance online marketing efforts 
  • Create and maintain a Consumer Promotion Calendar for Marketing, Sales & Service Departments and update website accordingly
  • Manage consumer promotions through our sales system based in HTML, Javascript, CSS and Excel
  • Implement private labels
About The Candidate

You are a results-driven professional with strong interpersonal skills, adept at collaborating across departments. Your acute attention to detail ensures clear messaging and delivery. You excel in developing, managing, and optimizing ecommerce products to meet customer needs and drive business success. Your foresight in identifying trends allows you to adjust strategies effectively. With a customer-centric mindset you gather and incorporate feedback into product enhancements. You adapt to changing market conditions and business needs, consistently exceeding performance targets and KPIs.

Knowledge, Skills and Experience
  • BSc in Business Administration, Marketing or similar field
  • 3+ years of experience in e-commerce, preferably in the travel industry
  • Familiarity with e-commerce platforms, CMS (e.g., Drupal), and other relevant technologies
  • Basic understanding of web development, UX/UI design, and SEO principles
  • Proficiency with analytics tools (e.g., Google Analytics) and A/B testing
  • Hands-on experience with web technologies like HTML, CSS, Java, Drupal, Hubspot, Shopify is essential
  • Familiarity working in photo editing programs such as Adobe Photoshop
  • Experience in digital writing for the web, including SEO and social media, with a mastery of punctuation and grammar
  • Proven ability to work collaboratively with cross-functional teams, including engineering, design, marketing, and sales

Core Competencies

Business Insight - Applying knowledge of business goals and the marketplace to advance the organization's goals

Customer Focus - Building strong customer relationships and delivering customer-centric solutions

Financial Acumen - Interpreting and applying understanding of key financial indicators to make better business decisions

Tech Savvy - Anticipating and adopting innovations in business-building digital and technology applications

Drives Results - Consistently achieving results, even under tough circumstances



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