E-commerce Product Manager

4 weeks ago

Morristown NJ USA, United States International Voyager CruiseDirect Full time
About the Role

The E-commerce Product Manager is a key role in driving the growth and success of our online business. This position involves developing and managing a product roadmap that aligns with business goals and customer needs. The ideal candidate will have a strong understanding of e-commerce platforms, CMS, and other relevant technologies, as well as experience with web development, UX/UI design, and SEO principles.

Key Responsibilities
  • Develop and manage a product roadmap that aligns with business goals and customer needs
  • Utilize A/B testing, analyze user behavior, and identify areas for improvement to enhance conversion rate optimization (CRO)
  • Conduct market research to identify trends, customer needs, technology advancements, and competitive landscape and analyze data to inform product decisions and measure the success of enhancements
  • Collaborate with cross-functional teams, including engineering, design, marketing, and sales, to develop and launch new products and features and go-to-market strategies
  • Oversee the entire product lifecycle from concept to launch and beyond
  • Manage project timelines, budgets, and resources to ensure timely delivery
  • Track product performance metrics and KPIs to assess the success of products and features
  • Identify areas for improvement and implement changes to optimize performance and user satisfaction
  • Ensure customer feedback is incorporated into product development and improvement
  • Present product updates and performance reports to senior management to ensure alignment and clarity on product goals and progress
  • Ensure that products comply with industry regulations and standards and ensure data privacy
  • Evaluate the travel landscape and benchmark against competitors
  • Conduct website usability testing
  • Assist in the continued enhancement of the Content Management System (CMS) Drupal
  • Hubspot Customer Relationship Management (CRM) optimization & development
  • AI & ChatGPT Development
  • Develop best practices for writing content based on Search Engine Optimization (SEO) principles and leverage to create, manage, and optimize content to enhance online marketing efforts
  • Create and maintain a Consumer Promotion Calendar for Marketing, Sales & Service Departments and update website accordingly
  • Manage consumer promotions through our sales system based in HTML, Javascript, CSS and Excel
  • Implement private labels
About the Candidate

We are seeking a results-driven professional with strong interpersonal skills, adept at collaborating across departments. The ideal candidate will have a customer-centric mindset, gathering and incorporating feedback into product enhancements. They will adapt to changing market conditions and business needs, consistently exceeding performance targets and KPIs.

Requirements
  • BSc in Business Administration, Marketing or similar field
  • 3+ years of experience in e-commerce, preferably in the travel industry
  • Familiarity with e-commerce platforms, CMS (e.g., Drupal), and other relevant technologies
  • Basic understanding of web development, UX/UI design, and SEO principles
  • Proficiency with analytics tools (e.g., Google Analytics) and A/B testing
  • Hands-on experience with web technologies like HTML, CSS, Java, CSS, Drupal, Hubspot, Shopify is essential
  • Familiarity working in photo editing programs such as Adobe Photoshop
  • Experience in digital writing for the web, including SEO and social media, with a mastery of punctuation and grammar
  • Proven ability to work collaboratively with cross-functional teams, including engineering, design, marketing, and sales

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