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Brand and Content Strategist

2 months ago

Chicago, Illinois, United States Mediabistro Full time
Job Title: Director of Brand and Content

We are seeking a highly skilled and experienced Director of Brand and Content to join our team at Mediabistro. As a key member of our leadership team, you will be responsible for developing and implementing a comprehensive brand strategy that defines our organization's identity, values, and positioning in the market.

Key Responsibilities:
  • Develop and implement a brand strategy that aligns with our business objectives and resonates with our target audience.
  • Establish clear brand voice and guidelines to maintain a cohesive brand experience across all channels.
  • Lead the development and implementation of multichannel campaign assets, including advertising, PR, customer events, sales collateral, digital marketing, and other content.
  • Manage a team of professionals in roles such as graphic designers, agencies, public relations specialists, and marketing professionals.
  • Oversee public relations efforts, including media relations, press releases, and crisis management to shape our public image and reputation.
  • Measure the effectiveness of branding and communication efforts using metrics and data analysis and make adjustments based on the results.
  • Build and maintain relationships with executives, key stakeholders, including customers, partners, and internal teams.
Requirements:
  • Bachelor's degree from an accredited university or college.
  • 8+ years in B2B marketing, preferably in technology, insurance, or agency.
  • Experience managing a design team or multiple designers.
  • Strong communication skills, internally and externally facing; experience communicating and working closely with C-level executives.
  • Experience setting goals, KPIs, reporting, and analytics.
  • Substantial experience in marketing, branding, and communications.
  • Previous experience in leadership or management roles; experience in leading teams and projects.
  • Exceptional written and verbal communication skills with the ability to convey ideas and strategies clearly and persuasively.
  • Proficiency in social media management.
  • Ability to analyze data and conduct market research.
About Us:

Mediabistro is a leading provider of integrated SaaS solutions to organizations across the risk and insurance ecosystem. We deliver our risk management and insurance core system solutions from a cloud-based platform that is highly configurable, completely scalable, and accessible via web browser and mobile app. Our solutions are backed by a best-in-class service team of experienced risk and insurance professionals who possess a balance of industry knowledge and technological expertise.

We are proud to be an equal opportunity employer and are committed to creating an inclusive and equitable environment for all employees. We do not discriminate against any individual based on race, religion, gender, sexual orientation, gender identity, gender expression, color, sex, national origin, age, marital status, military or veteran status, disability, or any other characteristic protected by applicable law.