Digital Marketing Strategist
1 day ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at Addison Group. As a key member of our digital marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies that drive business growth and revenue.
Key Responsibilities:- Manage digital marketing programs across paid search, SEO, email marketing, online display, and web/mobile efforts
- Work with agency team members to define success metrics, review performance analytics, and generate web and campaign reports
- Manage significant paid search engagements from concept to execution and take ownership of these campaigns through ongoing management
- Support and manage the development of email marketing programs, focusing on list building, email automation/drip campaigns, A/B testing, and email sending, tracking, and reporting
- Identify opportunities to produce and promote content on behalf of clients
- Assist in continuously improving processes for collecting campaign performance data
- Work with other digital team members to support web/mobile design and development projects
- Cultivate strong internal/external relationships by providing trusted counsel on digital marketing matters
- Stay up-to-date on online marketing trends, techniques, or technologies relevant to our client base
- 2-4 years of experience managing digital campaigns that generate results/ROI
- Experience with Google marketing products, such as Google Ads, Analytics, Optimize, Trends, Search Console, Keyword Planner, etc.
- Google Analytics certification, Google Ads certification a plus
- Ability to organize, analyze, and present large amounts of campaign performance data and generate performance reports
- Experience with web analytics platforms, business intelligence, and reporting tools (e.g., Google Analytics, Google Looker Studio, Domo, Salesforce Datorama, Tableau, etc.)
- Proven experience with implementing search engine optimization efforts
- Experience with optimizing websites and conducting webpage experiments for improved user experience
- Strong presentation and written communication skills
- Proficient with Microsoft 365: Outlook, Word, Excel, PowerPoint, Teams, SharePoint
We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced digital marketing professional looking for a new challenge, please submit your application today.
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