Marketing Insights Analyst

5 days ago


Chicago, Illinois, United States fluent360 Full time

Estimated salary: $120,000 - $180,000 per year

Job Overview

As a Marketing Insights Analyst at fluent360, you will play a pivotal role in shaping the multicultural marketing industry by providing actionable insights and innovative solutions to our clients. Our ideal candidate is a data-driven professional with a strong working knowledge of applying data to brand development and experience in multicultural advertising.

Key Responsibilities:

  • Analyze and interpret media spend performance data to provide actionable insights and strategies
  • Work with internal and external teams to develop client tools and services such as segmentation, modeling, dashboard development, decision aids, and business case analysis
  • Create reports and presentations that identify trends and opportunities on activity of paid online media, social media, local campaigns, and website data

Required Skills and Qualifications:

  • Minimum Bachelor's Degree Required, preferably in statistics, economics, mathematics, business, or marketing
  • Hands-on experience in cleaning, processing, and analyzing data
  • Master's Degree in Data Analytics, preferred
  • Advanced knowledge of Excel and Python/R
  • 5+ years of experience at a media agency, marketing analytics firm, or similar field

Benefits:

  • A comprehensive benefit package including medical, dental, and vision insurance
  • Company-paid life/AD&D, short-term and long-term disability
  • A generous PTO and sick leave policy

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