Marketing Insights Analyst
5 days ago
Estimated salary: $120,000 - $180,000 per year
Job OverviewAs a Marketing Insights Analyst at fluent360, you will play a pivotal role in shaping the multicultural marketing industry by providing actionable insights and innovative solutions to our clients. Our ideal candidate is a data-driven professional with a strong working knowledge of applying data to brand development and experience in multicultural advertising.
Key Responsibilities:
- Analyze and interpret media spend performance data to provide actionable insights and strategies
- Work with internal and external teams to develop client tools and services such as segmentation, modeling, dashboard development, decision aids, and business case analysis
- Create reports and presentations that identify trends and opportunities on activity of paid online media, social media, local campaigns, and website data
Required Skills and Qualifications:
- Minimum Bachelor's Degree Required, preferably in statistics, economics, mathematics, business, or marketing
- Hands-on experience in cleaning, processing, and analyzing data
- Master's Degree in Data Analytics, preferred
- Advanced knowledge of Excel and Python/R
- 5+ years of experience at a media agency, marketing analytics firm, or similar field
Benefits:
- A comprehensive benefit package including medical, dental, and vision insurance
- Company-paid life/AD&D, short-term and long-term disability
- A generous PTO and sick leave policy
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