Marketing Performance Analyst
3 weeks ago
Job Description: As a Marketing Performance Analyst - B2B Strategies, you will be responsible for analyzing and optimizing our B2B marketing efforts. You will lead a team of analysts to develop and implement data-driven strategies, ensuring that we are focused on high-impact areas that yield business growth.
Responsibilities:
- Develop frameworks to evaluate marketing campaign results and socialize learnings and recommendations
- Drive experimentation to identify growth opportunities and work closely with cross-functional teams to align marketing strategies and tactics
- Lead a team of 1-2 analysts responsible for analyzing, measuring, and optimizing our B2B marketing strategies
- Monitor marketing campaigns and conduct A/B testing and incrementality testing to optimize campaign performance and improve ROI
- Develop insights to inform optimization and future go-to-market strategies and decisions
Requirements: To succeed in this role, you should have 8+ years of related analytical experience in B2B marketing, with a strong background in data analysis and strategy development. You should also have strong technical skills with SQL and data visualization tools (e.g., Looker), Python, and marketing platforms such as Marketo and its 3P integrations with other tools. Additionally, you should be familiar with analytics around lead scoring, nurtures, and signal-based trigger campaigns, and have experience with 3rd party data enrichment for targeting, content marketing for B2B, measuring event impact, account-based marketing, or other analytics and data-led approaches for B2B marketing.
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