Data Insights Director

7 days ago


Chicago, Illinois, United States Block LLC Full time
About the Role

Block LLC is seeking an experienced Data Insights Director to join our Marketing Analytics team. The ideal candidate will have a strong background in B2B marketing analytics, with 8+ years of experience driving business insights and optimization.

Responsibilities
  • Develop frameworks to evaluate marketing campaign results, socialize learnings, and drive experimentation to identify growth opportunities.
  • Work closely with marketing teams to define upmarket campaign objectives and develop cross-channel measurement plans and KPIs.
  • Drive accountability and prioritization to ensure focus on high-impact areas that yield business growth.
  • Lead a team of analysts responsible for analyzing, measuring, and optimizing B2B marketing strategies.
Requirements
  • 8+ years of related analytical experience in B2B marketing.
  • Strong technical skills with SQL and data visualization tools (e.g., Looker).
  • Hands-on technical expertise with Salesforce, marketing platforms, and sales pipeline management tools.
  • Familiarity with analytics around lead scoring, nurtures, and signal-based trigger campaigns.
Salary

$150,000 - $180,000 per year, depending on experience.



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