Marketing Technology Solutions Analyst
2 days ago
About the Role:
We are seeking a highly skilled Marketing Technology Solutions Analyst to join our team at 1872 Consulting. As a Senior Business Analyst, you will play a critical role in supporting the decision-making process regarding marketing technology solutions. Your primary responsibility will be to conduct analysis activities that align with business, user, and functional needs from stakeholders. This involves conducting market research, functional comparisons, and staying up-to-date on best practices being done at other companies.
Key Responsibilities:
- Partner with business stakeholders to understand and prioritize their needs, creating a project roadmap related to marketing technology.
- Seek input from user experience and document current procedures and processes to determine potential improvements to assigned products.
- Stay abreast of technology developments that may affect the areas and act as a trusted advisor to stakeholders and Program Managers to influence technology decisions.
- Analyze and consolidate all perspectives on projects – business needs, requirements, user experience, security, training, risk, time, cost, technology architecture, procurement/vendor management, operational considerations, etc. – to help the Company reach the best technology decisions.
Requirements:
- Bachelor's Degree is required.
- 5+ years of experience as a Business Analyst or Product Manager with a focus on requirements gathering, documentation, and communicating requirements to technical teams & vendors.
- Experience working with marketing technology such as CRMs (Salesforce, Hubspot, etc.), CMSs (Sitecore, Wordpress, Drupal, etc.), Social Media, Google Analytics, Web Design/Development, etc.
Estimated Salary: $120,000 - $150,000 per annum.
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