Product and Marketing Data Analyst

3 days ago


Chicago, Illinois, United States Blueprint Health Full time
About Blueprint Health

Blueprint Health is a leading digital health company leveraging AI, consumer design, technology, and clinical research to improve mental health therapy. Our mission is to solve the triple crisis in mental health: increasing depression, anxiety, and other complex conditions, while also addressing the burnout and lower quality care faced by therapists.

We've built the world's first Therapist Enablement Platform, used by over 10,000 clinicians to automate workflows, measure-informed care assessments, and deliver high-quality therapy. Our platform drives 5-10X ROI for large therapeutic practices and is a critical part of our mission to improve mental health therapy.

About the Role
As a Product and Marketing Data Analyst, you'll be part of our fast-paced team, working closely with product management to analyze user behavior, product performance, and customer retention. You'll use data to inform decisions on product enhancements, marketing strategies, and budget allocation. Your expertise will help us drive business growth, improve user experience, and enhance our Therapist Enablement Platform.

Key Responsibilities:

Product Analytics
Use SQL to create custom queries and visualizations, helping the product and engineering teams gain insights into user behavior and product performance. Leverage product analytics tools to track and interpret user interactions, identifying trends and opportunities for product improvement. Work closely with the product management team to analyze user flows, feature adoption, and customer retention, translating data into recommendations for enhancing the product experience.

Marketing Analytics
Analyze campaign performance across various channels to optimize strategies for lead generation, conversion, and user engagement. Build dashboards and visualizations using platforms like Google Analytics to track key marketing KPIs. Collaborate with the growth and marketing teams to provide actionable insights that inform decisions on budget allocation, channel effectiveness, and campaign improvements.

Cross-Functional Collaboration
Partner with stakeholders across product, marketing, and engineering to ensure alignment on key metrics, goals, and data-driven insights. Present findings and actionable recommendations to team members and leadership, enabling data-driven decision-making across the organization.

Requirements
At least 2 years of experience in product and marketing analytics, ideally in a fast-paced, tech-driven environment or venture-backed company. Proficiency in SQL, with a demonstrated ability to build and interpret visualizations that lead to actionable insights. Experience with analytics platforms like Google Analytics, HubSpot Analytics, Heap Analytics, Amplitude, Pendo, Mixpanel, or similar tools.

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