Retention Marketing Strategist
5 days ago
Job Title: Senior Manager of Retention Marketing
Location: Etsy's Brooklyn Office (remote-friendly)
Job Type: Full-time
Salary Range: $143,000 - $185,000 per year
About Us:
Etsy is a global marketplace where people can buy and sell unique, handmade, and vintage items. We value individuality and creativity, and we're looking for talented professionals to join our team.
Job Summary:
We're seeking a Senior Manager of Retention Marketing to lead our next-generation CRM strategy. This role involves designing, executing, and optimizing personalized machine learning-driven campaign strategies across CRM channels to drive user engagement, retention, and growth.
Your Key Responsibilities:
- Develop a comprehensive CRM personalization strategy for buyer retention, leveraging machine learning to deliver highly targeted messages.
- Lead cross-functional teams to integrate personalized CRM strategies within the broader product experience.
- Guide your team in planning, implementing, and optimizing campaigns that drive user engagement, daily active usage, and other key metrics.
- Use data and analytics to identify user segments and enhance engagement through personalized messaging and relevant content.
Requirements:
- 8+ years in CRM, retention marketing, with at least 3 years in a managerial role overseeing complex technical execution in ESP or Marketing Automation platforms.
- Demonstrated success managing and mentoring a high-performing team in a fast-paced environment.
- Proven expertise in machine learning applications within CRM, ideally in a mobile-first or e-commerce environment.
We Offer:
- A competitive salary range: $143,000 - $185,000 per year.
- An annual performance bonus.
- An equity package.
- Competitive benefits supporting you and your family.
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