Digital Marketing Strategist

3 weeks ago


New York, New York, United States Situation Group Full time
Job Title: Digital Marketing Strategist

A high-growth agency providing digital marketing services to nonprofit and higher education clients seeks a Digital Marketing Strategist to support the Paid Search Supervisor in managing multi-million dollar search campaigns for higher education accounts.

This role will report to the Paid Search Supervisor and be responsible for planning, optimizations, and reporting across several accounts. The selected candidate will demonstrate attention to detail, experience contributing to discussion in client-facing meetings, and knowledge of data analysis in Google Analytics 4.

The Digital Marketing Strategist will collaborate daily with the paid Search Supervisor, Media Planners, and Account Managers to ensure we are delivering efficient, effective campaign results. The Digital Marketing Strategist will provide regular reporting including comprehensive data and charts coupled with actionable insights and recommendations for campaign improvement to reach the clients' business goals.

Our office is located in midtown Manhattan and we are currently working in-office three days per week. We offer a generous salary of $90,000 per year, plus health care plan, retirement plan with employer match, life and disability insurance, and generous paid time off package that includes vacation, sick, 'life happens' days, birthdays, and public holidays.

**Key Responsibilities:**

  • Lead the development and implementation of search strategies based on client goals and objectives
  • Manage performance campaigns, including lead generation and Return on Ad Spend (ROAS) for Higher Ed & Non-Profit clients
  • Create & optimize paid search media plans according to performance
  • Develop search account structures, campaigns, keywords, ad copy, ad extensions, etc.
  • Perform in-depth campaign reporting and analysis based on KPIs and historical trends
  • Extract data-driven, actionable insights to inform search strategy and planning; flag tagging/tracking issues by calling out anomalies in data
  • Recommend testing strategies and optimizations to improve overall campaign performance
  • Develop accurate projections for performance using data analysis
  • Keep on top of media industry trends and make recommendations for client testing within buying channels, e.g. new ad networks, creative formats, bidding strategies, etc.


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