Product Marketing Specialist II

4 hours ago

Omaha, Nebraska, United States Pacific Life Full time
Job Description:

Pacific Life is seeking a talented Product Marketing Strategist to join our Marketing Strategy Team in Newport Beach, CA or Omaha, NE. This role can be on-site in one of our modern office locations or hybrid (2+ days in the office per week).

As a Product Marketing Strategist, you will develop comprehensive marketing strategies to generate leads, drive engagement, and increase market share for life insurance products. You will collaborate with cross-functional teams to execute marketing campaigns and create compelling value propositions that differentiate Pacific Life's life insurance products in the marketplace.

You will be responsible for fostering strong relationships with Product, Product Intelligence, and Relationship Marketing teams to pitch ideas, share insights, and ensure our marketing strategies resonate with target audiences. You will also act as a subject matter expert on life insurance products for the Marketing team, effectively communicating industry trends, regulatory changes, and best practices.

Key Responsibilities:

  • Develop and execute marketing strategies and campaigns to generate excitement around product launches, enhancements, rate changes, new features, and sales strategies.
  • Create compelling value propositions and positioning strategies that differentiate Pacific Life's life insurance products in the marketplace.
  • Foster strong, collaborative relationships with Product, Product Intelligence, and Relationship Marketing teams to pitch ideas, share insights, and ensure our marketing strategies resonate with target audiences.
  • Act as a subject matter expert on life insurance products for the Marketing team, effectively communicating industry trends, regulatory changes, and best practices.
  • Draft campaign strategies, outlines, and creative briefs to help downline teams in the development of content for brochures, presentations, and digital communications.
  • Collaborate with the Data Analytics team to assess campaign performance and provide valuable insights for enhancing future campaigns.
  • Conduct thorough content reviews to support effective project management execution.
  • Act as the representative of the marketing department in product/project launch meetings, ensuring alignment and successful implementation.
  • Keep stakeholders informed with regular updates on campaign progress, demonstrating accountability and transparency.

Requirements:

  • Bachelor's degree in Marketing, Business, or a similar field.
  • Experience working in the financial services industry, other highly regulated industry, or Marketing agency.
  • Demonstrated 4+ years of experience in marketing, product positioning, campaign development, or a similar role.
  • Proficiency in Microsoft Office and Adobe software with a willingness to learn new software as needed for the role.
  • Strong inclination towards collaboration and a demonstrated ability to think creatively.
  • Experience managing deadlines and juggling shifting priorities.
  • Familiarity with storytelling techniques, journey mapping, and audience segmentation.

What We Offer:

  • Competitive base pay range: $80,000 - $98,670.00.
  • Benefits start Day 1, including medical, dental, vision, and wellbeing reimbursement account.
  • Generous paid time off options, including paid time off, holiday schedules, and financial planning time off.
  • Paid parental leave and adoption assistance program.
  • Competitive 401(k) savings plan with company match and additional contribution.

Pacific Life is an Equal Opportunity/Affirmative Action Employer, M/F/D/V. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at Pacific Life Insurance Company.

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