Healthcare Marketing Specialist

2 weeks ago


Philadelphia, Pennsylvania, United States VITA BLUE HOMECARE LLC Full time
Job Overview

Position Summary:
We are in search of a dedicated Home Care Liaison/Marketer to enhance our outreach efforts. The successful candidate will possess a solid background in both B2B and B2C marketing, emphasizing the importance of networking and building strong relationships. While experience in healthcare marketing is advantageous, we also encourage applicants with a successful history in sales and marketing across various sectors.

Core Responsibilities:

  • Actively connect with healthcare providers, medical professionals, clinics, caregivers, clients, and eldercare organizations to foster Home Care Staffing opportunities.
  • Achieve or surpass set objectives for client referrals from professional sources.
  • Manage incoming inquiries and follow up on leads, utilizing outbound calls for caregiver engagement.
  • Represent Vita Blue Home Care with professionalism and expertise within the healthcare sector.
  • Market agency services and enhance relationships with current referral sources.
  • Identify, cultivate, and engage in marketing initiatives within the community.
  • Build and sustain relationships with healthcare professionals in the designated area.
  • Coordinate Initial Intake meetings with clients, either in person or virtually.
  • Develop Assessments and Care Plans for all new clients.
  • Facilitate care coordination and assist Case Management with client scheduling.
  • Support in resolving client concerns and maintaining accurate documentation.

Required Qualifications:

  • A minimum of 3 years of demonstrated sales experience in generating new business, ideally within the healthcare sector.
  • Proven ability to generate leads, track referrals, manage a sales territory, and cultivate relationships with both new and existing contacts.
  • Exceptional persuasive and educational writing and speaking abilities.
  • Comfortable with closing sales and soliciting business.
  • Possession of a valid driver's license, reliable transportation, and appropriate insurance.


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