Healthcare Marketing Specialist
2 weeks ago
Position Summary:
We are in search of a dedicated Home Care Liaison/Marketer to enhance our outreach efforts. The successful candidate will possess a solid background in both B2B and B2C marketing, emphasizing the importance of networking and building strong relationships. While experience in healthcare marketing is advantageous, we also encourage applicants with a successful history in sales and marketing across various sectors.
Core Responsibilities:
- Actively connect with healthcare providers, medical professionals, clinics, caregivers, clients, and eldercare organizations to foster Home Care Staffing opportunities.
- Achieve or surpass set objectives for client referrals from professional sources.
- Manage incoming inquiries and follow up on leads, utilizing outbound calls for caregiver engagement.
- Represent Vita Blue Home Care with professionalism and expertise within the healthcare sector.
- Market agency services and enhance relationships with current referral sources.
- Identify, cultivate, and engage in marketing initiatives within the community.
- Build and sustain relationships with healthcare professionals in the designated area.
- Coordinate Initial Intake meetings with clients, either in person or virtually.
- Develop Assessments and Care Plans for all new clients.
- Facilitate care coordination and assist Case Management with client scheduling.
- Support in resolving client concerns and maintaining accurate documentation.
Required Qualifications:
- A minimum of 3 years of demonstrated sales experience in generating new business, ideally within the healthcare sector.
- Proven ability to generate leads, track referrals, manage a sales territory, and cultivate relationships with both new and existing contacts.
- Exceptional persuasive and educational writing and speaking abilities.
- Comfortable with closing sales and soliciting business.
- Possession of a valid driver's license, reliable transportation, and appropriate insurance.
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