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Media Planning Executive

2 months ago

Chicago, Illinois, United States Carat Full time
Job Overview

Company Overview:
Carat stands as a pioneering media agency, recognized globally for its innovative approach and collaboration with some of the most esteemed brands. Recently acknowledged as a leader in the media agency landscape by Forrester, Carat boasts a network of over 12,000 professionals across more than 100 countries. As a part of the dentsu family, we excel in delivering insights that connect audiences with brands through impactful media experiences.

Position Summary:

We are seeking a Director of Media Planning to join our dynamic Carat team, focusing on one of our latest client partnerships. This role requires a presence in our office to facilitate collaboration with planning teams and client interactions.

In this pivotal leadership position, you will report directly to the VP of Client Solutions and Planning. Your expertise in both traditional and digital media will be crucial as you oversee daily operations, ensuring alignment with client objectives and resource allocation.

Key Responsibilities:
  • Comprehensive understanding of diverse media channels, with significant experience in coordinating across various media disciplines, particularly in TV, CTV, Social, and Digital.
  • A minimum of 5 years' experience in executing full-funnel media awareness campaigns.
  • Collaborate with creative agencies to manage asset development and account requirements.
  • Work alongside multi-channel teams to craft modern, strategic, and integrated media plans across multiple platforms.
  • Effectively communicate with clients regarding inquiries and media strategies.
  • Assess timelines and oversee daily deliverables.
  • Analyze competitive landscapes and generate insights using agency tools.
  • Manage substantial media budgets and flowcharts.
  • Guide media channel selection and proactively identify new opportunities.
  • Facilitate the identification and negotiation of digital partnerships.
Qualifications:
  • At least 5 years of experience in a large agency environment.
  • 5+ years of media planning and buying experience across TV, CTV, Social, and digital platforms.
  • Proficiency with tools such as Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, and other media research instruments.
  • 3+ years of experience leading teams within a large agency context.
  • Knowledge of national sponsorship campaign planning.
  • Ability to foster collaborative relationships across teams.
  • Comfortable managing budgets and understanding financial metrics.

Additional Information:
The anticipated salary range for this role is $94,000-$152,000, influenced by factors such as experience and skills. A comprehensive benefits package, including medical, dental, vision, and 401(k) matching, is available. We encourage applicants from diverse backgrounds to apply.

About Dentsu:
Dentsu is a global partner in growth and transformation, founded in 1901 in Tokyo, Japan. With a presence in over 110 markets, we are dedicated to innovation and delivering integrated growth solutions for our clients. Dentsu emphasizes experience transformation and sustainable growth, driving meaningful progress for brands and society.