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Marketing Project Coordinator

2 months ago

Charlotte, North Carolina, United States Adaptive Health Full time
Job Summary

The Marketing Project Coordinator will play a crucial role in supporting the company's conversion optimization efforts across various digital platforms. This position will be responsible for collaborating with seasoned professionals to gain hands-on experience in conversion rate optimization strategies.

Key Responsibilities
  • Project Management
    • Create and manage workflows to track project status.
    • Coordinate with Marketing and Optimization team members to test new landing pages and ensure functionality is working properly.
    • Ensure updates and live pages are free of technical errors and report bugs and issues to be fixed.
  • Quality Assurance
    • Proof for non-technical errors such as misspelling, image issues/misalignment, pricing inconsistencies, terms issues, etc.
    • Test page load speeds and work with the Development team to improve as needed.
  • Project Coordination
    • Project manage new web/conversion optimization projects created in project management tools.
    • Ensure tickets include sufficient details and are progressing in a timely manner.
    • Source and provide landing page information to cross-functional teams when necessary.
    • Help to problem solve issues when they arise.
    • Coordinate activities between Media, Creative, and Development teams.
    • Put systems in place to enable the team to be self-sufficient with things such as JIRA boards, dashboards, reports, etc.
    • Coordinate meeting times, agendas, and recap notes.
    • Give status updates of active projects both via email and in weekly meetings.
  • Continuous Improvement
    • Proactively review highest traffic existing landing pages for technical and non-technical issues.
    • Place test orders as needed to ensure proper implementation of retention marketing material.
    • Work with teammates to understand what should be included in each order.
    • In the event of a mistake, communicate with broader teams to update systems.
  • Additional Responsibilities
    • Perform other duties as assigned.