Associate Director, Creative Strategy Lead

22 hours ago


Chicago, Illinois, United States Whirlpool Corporation Full time
About Whirlpool Corporation

Whirlpool Corporation is a leading kitchen and laundry appliance company, committed to improving life at home and inspiring generations with its iconic brands. With a strong presence in the market, the company is driving meaningful innovation to meet the evolving needs of consumers through its portfolio of brands, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator.

In 2023, Whirlpool Corporation reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. The company is dedicated to delivering high-quality products and services that meet the needs of its customers.

The Brand Management Team

The Brand Management team is responsible for the strategic positioning and market activation of Whirlpool's brands in the region, driving brand identity, perceptions, and growth. The team leads marketing strategy, go-to-market and launch strategy, voice in market, advertising, earned media, content creation and development.

Role Summary

Whirlpool Corporation is seeking an Associate Director, Creative Strategy to join its in-house, award-winning creative agency and studio, WoW Studios. The successful candidate will be part of a growing team of passionate and collaborative humans focused on best-in-class advertising, storytelling, and consumer experience for all of Whirlpool's brands.

The Associate Director, Creative Strategy will architect the strategic vision that helps uncover human-centered insights, provoke innovative creative ideas, and inspire teams to create breakthrough communications approaches across the Whirlpool portfolio of brands.

Responsibilities
  • Lead a team of Creative Strategists to deliver comprehensive briefs that drive creative strategy for integrated campaigns, ensuring alignment with overall brand and business objectives.
  • Guide the development of strategic insights to inform creative concepts, content development, and campaign execution.
  • Partner with Marketing Science on learning plans, suggest and own the creative strategy learning plan, and participate in research, identifying opportunities for innovation and differentiation.
  • Ensure brand consistency and integrity across all creative outputs.
  • Advocate for the brand's voice, tone, and visual identity in all communications and creative materials.
  • Collaborate with creative teams to brainstorm, develop, and execute innovative concepts and ideas.
  • Oversee the creative process from concept to execution, ensuring consistency and quality across all deliverables.
  • Review and provide feedback on creative work, ensuring it meets strategic goals and brand standards.
  • Be a part of the Brand Org Leadership Team, steering the culture, capabilities, and future of the broader org.
  • Be a trusted advisor to the cross-functional team helping to identify and execute top priority initiatives.
  • Partner with analytics and insights teams to set standards and best practices of measurement and evaluation of the effectiveness of creative campaigns, using data to inform future strategies.
Requirements
  • Bachelor's degree in Marketing, Advertising, Business Administration, Marketing Research, Behavioral Psychology, Social Sciences, or related field.
  • 7+ years of experience in a creative strategy, marketing strategy, consumer science, content strategy, strategic consulting, or related role, preferably within a creative agency environment.
  • Expertise in go-to-market product strategy.
  • Experience in quantitative and qualitative research methodologies, statistical analysis, and data visualization.
About Whirlpool's Ways of Working

Whirlpool Corporation is committed to providing an environment that helps employees bring their best to work every day. The company applies 'always on' flexibility to all work days, allowing employees to manage personal, family, and outside-of-work commitments as needed. Employees in this role work in person Monday through Thursday with the option to work remotely on Friday.

Whirlpool Corporation offers other flexibility and industry-leading time-off benefits, including Flexible Friday, Two-Week Work Remote from Anywhere, and Sabbatical. The company values and celebrates diversity and is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.



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