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Lead Creative Copywriter

2 months ago

Chicago, Illinois, United States AlphaStaff Gadgets Full time
Position Overview

As a pivotal member of our creative team, the Senior Copywriter is entrusted with the responsibility of executing all tasks independently and efficiently.

Role Summary

The Senior Copywriter collaborates with various members of the creative department, including creative directors, designers, and fellow copywriters, to generate and articulate innovative concepts for digital media. This encompasses websites, online advertising campaigns, email marketing, and other digital marketing efforts. A strong awareness of current trends in digital marketing and advertising, along with a comprehensive understanding of the interactive digital landscape, is essential. The position reports directly to the Creative Director or Associate Creative Director.

Key Responsibilities:

  • The Senior Copywriter is accountable for the conceptualization and delivery of copy across various platforms, including advertising, websites, and email communications. This role involves developing and conveying ideas, executing marketing strategies, and crafting both short and long-form copy. The Senior Copywriter will lead a collaborative team, including an Art Director and Designer, and must balance creative vision with strong interpersonal skills to effectively present and justify concepts to clients and project teams. Additionally, this role includes mentoring and training Associate Copywriters and Copywriters within the organization.
  • Collaborating with creative team members to establish the conceptual and copy direction for branding and advertising projects.
  • Working alongside art directors and designers to ensure that the tone and style of the copy align with the visual elements.
  • Engaging with project teams to grasp business objectives and target audience demographics.
  • Translating creative directives and key messaging from briefs into compelling and effective copy concepts.
  • Upholding high standards of copywriting and ensuring quality control across all written materials.
  • Promoting a studio culture that embodies the values of collaboration, trust, insight, innovation, memorability, pioneering spirit, agility, drive, passion, diversity, and analytical thinking.

Qualifications:

  • A Bachelor's degree or diploma in English, journalism, communications, or a related discipline.
  • A minimum of 6 years of experience as a copywriter in an agency setting, with a focus on interactive media and direct marketing.
  • A genuine enthusiasm for and a demonstrable understanding of web trends and technologies.
  • A solid grasp of marketing principles, particularly in direct marketing and advertising.
  • Exceptional writing abilities, with the capacity to adapt style and voice for various projects and audiences.
  • Expertise in strategic brainstorming, campaign development, and creative execution.
  • Ability to manage multiple projects simultaneously while effectively prioritizing diverse writing tasks.
  • Proven skill in quick creative thinking with meticulous attention to detail, even under tight deadlines.
  • A strong understanding of graphic design principles and an appreciation for the relationship between text and visual elements.
  • A willingness to accept constructive feedback and adapt to changes as necessary.