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Senior Marketing Director
1 month ago
Vicor Corp. is seeking a seasoned marketing professional to lead the development and execution of strategic marketing campaigns across various industries.
The ideal candidate will collaborate with Vicor's business units to drive account-based marketing initiatives, targeting key companies in the automotive, aerospace, high-performance computing, and industrial sectors.
This role offers a unique opportunity to work with a talented team of marketing professionals, leveraging their expertise in product marketing, analytics, design, and user journeys to optimize global marketing campaigns.
Key Responsibilities:
- Develop and execute account-based marketing strategies to elevate the Vicor brand in target markets
- Synthesize business unit input and market insights into compelling messaging and engaging content
- Support Vicor's strategic business units to meet their business objectives through account-based marketing and lead generation
- Collaborate with regional marketing managers to execute global and local marketing programs
- Work with the channel team and Vicor's channel partners to plan and execute channel marketing programs
- Analyze and report progress against campaign goals and report on ROI
Requirements:
- Strategic thinker with tactical skills to execute on ideas
- Bachelor's and/or graduate degree in marketing
- 10 years of experience in B2B marketing, with at least 3 years' experience managing omnichannel campaigns
- Experience in or exposure to B2C marketing techniques a plus
- Strong track record of success in digital marketing, including ABM, SEM, social media, and marketing automation
- Proven expertise analyzing and employing analytics to make strategic decisions
Compensation:
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
Vicor Corp. is an EO employer - M/F/Veteran/Disability
Salary Range: $134,000 - $170,700