Marketing Communications Specialist
4 weeks ago
Job Title: Marketing Communications Specialist
Job Summary:
We are seeking a highly skilled Marketing Communications Specialist to join our team at Insight Global. As a Marketing Communications Specialist, you will play a crucial role in developing and implementing effective marketing strategies to promote our mortgage products and services.
Key Responsibilities:
- Manage and optimize social media channels, including Facebook, LinkedIn, Twitter, Instagram, and YouTube.
- Develop and execute a comprehensive social media strategy, aligned with performance goals and target audience.
- Interact with followers, respond to comments, and foster a positive online community.
- Identify opportunities for engagement and collaborate with influencers or partners to expand reach.
- Track and analyze social media performance metrics to measure the effectiveness of campaigns.
- Work closely with other departments to align social media content with overall marketing strategies and campaigns.
- Partner with SEO to develop content strategy and calendar, elevating organic search ranking and owning written content production.
- Create high-quality, engaging, and optimized content across various channels, including blog posts, email, websites, whitepapers, case studies, videos, infographics, and social media posts.
- Assist the Director of Marketing with implementing the rollout of proprietary programs, planning and executing trade show participation, and managing email campaigns and automation.
- Stay updated on industry trends and best practices to continuously innovate and enhance our approach.
Requirements:
- Bachelor's degree in marketing, communications, or a related field.
- Minimum of 3 years of experience in B2C and B2B marketing communications or a similar role.
- Minimum of 3 years of experience with social and web content and WordPress.
- Knowledge and experience with Salesforce and email automation platforms a plus.
- Excellent written and verbal communication skills.
- Ability to thrive in a fast-paced environment and manage multiple priorities effectively.
- Creative thinker with a passion for developing innovative marketing strategies.
About Insight Global:
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.
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