Influencer Marketing Specialist

4 weeks ago

Los Angeles, California, United States Tik Tok Full time
About the Role

As an Influencer Marketing Specialist at TikTok, you will be responsible for developing and executing holistic marketing plans to promote music partnerships. This involves leveraging in-platform and off-platform activities to increase visibility and motivation for the music partnership team's deal signing.

Key Responsibilities

  • Design and execute influencer marketing plans that work cross-functionally with A&R, Artist Partnerships, and artist management teams to deliver content and influencer strategy for artists and music promotion campaigns.
  • Select and target the right segments of creators based on campaign needs, specifying campaign briefs and designing incentive plans to improve influencers' activeness on music promotion platforms.
  • Analyze campaign data to make decisions during the full-cycle track promotion and take care of track performance and evaluate campaign ROI.
  • Collaborate with the product team to develop product-level solutions to improve creator participation and efficiency of creator marketing.

Requirements

  • Bachelor's degree or relevant music industry experience.
  • 3+ years of experience at digital music technology companies, digital marketing agencies, or MCNs.
  • Good understanding of TikTok's content ecosystem, influencer marketing, and social media trends.
  • Excellent communication and relationship-building skills, project management skills, and data analytical skills.
  • Ability to effectively collaborate cross-functionally and manage multiple tasks, plan and deliver on tight deadlines, and pay outstanding attention to detail.

About TikTok

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe, and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. We are passionate about this and hope you are too. We are committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws.

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