Digital Marketing Specialist

10 hours ago


Los Angeles, California, United States LeadStack Full time
Job Title: Digital Marketing Specialist

Job Summary:

LeadStack is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing digital marketing campaigns to drive engagement and conversion rates.

Key Responsibilities:

Assist the Director of Digital Annual Giving Programs and the Assistant Director of the Advancement Call Center with strategy, project management, and platform support.

Manage video filming projects, including scheduling film sessions, selecting student ambassadors, and editing high-quality videos for campaigns and fundraising priorities.

Write and edit compelling copy tailored to university fundraising initiatives, alumni, and donor solicitations.

Collaborate with interdepartmental teams to execute digital marketing plans, particularly for university giving days and cause-related initiatives.

Develop and implement a "test & learn" strategy to optimize clicks, opens, and conversions using analytics and industry best practices.

Lead marketing training sessions and develop support materials for partner onboarding.

Provide proactive, data-driven recommendations to school units for various business cases.

Prepare reports and debriefs for marketing campaigns.

Ensure content adheres to internal style guides and is comprehensible.

Requirements:

Bachelor's degree or equivalent experience.

At least 2 years of experience in digital marketing or videography.

Proficiency in Microsoft Office, Google G Suite, HTML, and CSS.

Experience with Adobe Photoshop/Creative Suite for image manipulation and graphic design.

Familiarity with major email platforms and enterprise-level solutions, especially Salesforce Marketing Cloud.

Strong organizational, verbal, and written communication skills.

Preferred Qualifications:

Experience in higher education or complex organizations.

Familiarity with online tools, resources, and a willingness to explore new platforms.

Ability to learn quickly, juggle multiple projects, and work in a fast-paced environment.

Experience with audience segmentation and consumer lifecycle communication funnels.

A collaborative personality and the ability to work well with colleagues and volunteers.

About LeadStack:

LeadStack is an award-winning, one of the nation's fastest-growing, certified minority-owned (MBE) staffing services provider of contingent workforce. As a recognized industry leader in contingent workforce solutions and Certified as a Great Place to Work, we're proud to partner with some of the most admired Fortune 500 brands in the world.

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