Social Media Marketing Specialist

4 weeks ago

Los Angeles, California, United States Malibu Events Promo Full time
Job Title: Social Media Marketing Specialist

Malibu Events Promo is seeking a highly skilled Social Media Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing strategic social media campaigns to promote our events and engage our audience.

Responsibilities:
  • Develop and execute social media marketing strategies to drive brand awareness, engagement, and traffic to our events.
  • Create engaging and visually appealing content, including posts, videos, and graphics, that align with our brand identity and resonate with our target audience.
  • Manage and maintain active presence on social media platforms, including but not limited to Instagram, Facebook, Twitter, and LinkedIn.
  • Monitor social media trends, audience preferences, and competitor activities to identify opportunities for optimization and improvement.
  • Engage with followers, respond to comments and messages, and foster meaningful relationships with our online community.
  • Collaborate with cross-functional teams to ensure alignment of social media initiatives with overall marketing objectives.
  • Track and analyze key metrics, such as reach, engagement, and conversion rates, to evaluate campaign performance and make data-driven decisions.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or related field.
  • Proven experience (2+ years) in social media marketing, with a strong understanding of social media platforms, best practices, and emerging trends.
  • Excellent written and verbal communication skills, with a creative flair for crafting compelling content.
  • Proficiency in social media management tools and analytics platforms.
  • Strong analytical skills and the ability to interpret data to drive actionable insights.
  • Creative thinker with a passion for staying abreast of industry developments and experimenting with new ideas and approaches.
Benefits:
  • Competitive salary within the range of $55,000 - $70,000, commensurate with experience.
  • Comprehensive health, dental, and vision insurance plans.
  • Retirement savings plan with employer matching.
  • Paid time off and holidays.
  • Opportunities for professional development and growth within the company.

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