Digital Media Strategist

5 days ago


New York, New York, United States Direct Agents Full time
Job Overview
Direct Agents is seeking an experienced Paid Media Strategist to join our team. As a key member of the client experience team, you will partner with clients on both strategic and tactical levels. Your primary responsibility will be to provide support in relationship management, integrated digital marketing, and marketing strategy to drive critical success for clients' businesses.

Key Responsibilities:
  • Act as a main point of contact for assigned client accounts.
  • Develop a deep understanding of each client's business, industry, and competition.
  • Lead media strategy and planning process.
  • Work with paid media execution teams to guide media optimization and implement experimentation strategy.
  • Interpret results from various analytics sources to ensure clients' goals are being met and identify areas for improvement.
  • Lead weekly/bi-weekly client status calls, quarterly business reviews, and other client meetings.
  • Advance relationships with clients and identify account growth opportunities.
  • Bring strategic and innovative ideas to client engagements based on client goals and understanding cross-channel marketing dynamics.

Required Skills and Qualifications:
In order to excel in this role, you will need to possess the following skills and qualifications:
  • 4-6 years of experience in Paid Social and/or Paid Search Marketing, preferably with e-commerce/entertainment/direct response clients.
  • Comfortable handling raw data and identifying trends.
  • Excellent analytical and problem-solving skills.
  • Strong proficiency in Microsoft Excel.
  • A strong work ethic and proven track record for taking initiative.
  • Excellent written and verbal communication skills with the ability to communicate effectively across all levels.

Benefits:
We offer a competitive salary of $85,000 - $95,000 per year, depending on experience. In addition to your salary, we provide regular performance reviews and growth path check-ins throughout your onboarding and quarterly thereafter. You will also have access to a range of benefits, including health, dental, vision, and mental health benefits. We offer 15-24 days of paid time off per year, depending on seniority and tenure. Our office is dog-friendly and located in a newly built and sun-drenched penthouse space with incredible views over Flatiron.

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