Freelance Paid Media Specialist
1 week ago
We're seeking a highly skilled Freelance Paid Media Manager to join our team at SRW Agency, a C.A. Fortune Company. As a Freelance Paid Media Manager, you will be responsible for developing and executing paid media campaigns across various digital platforms, including social media, search engines, and display advertising.
Key Responsibilities- Develop and implement paid media strategies to drive engagement and sales for our clients
- Manage campaign budgets and optimize ad trafficking to maximize ROI
- Collaborate with creative and strategy teams to optimize creative, messaging, and audiences across campaigns and platforms
- Lead monthly client reporting calls and internal meetings to communicate campaign performance and insights
- Analyze KPIs and provide recommendations for account improvement across channels
- 4+ years of paid media strategy, planning, and buying experience in the digital and social space
- Experience working with CPG brands and paid search is mandatory; retailer media experience is a plus
- Certifications in Google Analytics, Google AdWords, Social Media Platforms, Email marketing, and SEO are a plus
SRW Agency is a ragtag bunch of hooligans who quit agency life to help a broad range of clients do the same. We specialize in building and growing communities through content, specializing in the healthy food industry. We create and deliver these campaigns from concept to distribution, and earn consumer and media attention for our clients by creating useful experiences for their specific audiences.
We believe people are more than one thing and we abhor the phrase 'that's not my job.' We are compassionate and fun to work with. We are adaptable. We ask (lots of) questions and listen to the answers. We do good work with and for good people. We work hard and have fun.
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