Marketing Director for Ecommerce Expansion

4 days ago

San Francisco, California, United States The Foggy Dog Full time
About The Foggy Dog

At The Foggy Dog, we are passionate about creating high-quality pet accessories that not only look great but also serve a purpose. With every order, we help make a difference in the lives of rescue animals by donating over 400,000 pounds of food to shelters since our launch. Our products are available online and in over 800 brick and mortar retailers worldwide.

Job Summary

We are seeking an experienced Marketing Director for Ecommerce Expansion to lead our next phase of growth. In this role, you will be responsible for developing and executing a comprehensive marketing strategy that drives customer acquisition, engagement, and retention. You will work closely with our cross-functional teams to ensure seamless execution and alignment with our brand and mission.

Key Responsibilities
  • Integrated Marketing Strategy: Oversee and lead omni-channel marketing strategy, planning, and execution for The Foggy Dog, ensuring brand consistency across all touchpoints.
  • Retention Marketing: Develop and execute a comprehensive retention marketing strategy that drives long-term value through email, SMS, direct mail, and loyalty programs.
  • Performance Marketing: Lead a performance marketing strategy encompassing paid social, paid search, affiliates, and emerging channels, managing agencies and contractors to achieve key performance indicators.
  • Ecommerce Development: Develop and execute an ecommerce roadmap that delivers a best-in-class shopping experience, optimizing core funnel metrics through CRO and UX/UI testing.
Requirements
  • 15+ years of experience in ecommerce and marketing, including owning and strategically driving ecommerce;
  • Previous P&L ownership of a $30M+ direct-to-consumer ecommerce business;
  • Hands-on knowledge of Shopify, Google Analytics, SEO, Klaviyo, Google ads, Meta, and TikTok;
  • BA/BS degree required, MBA preferred;
About You

We're looking for a seasoned professional who is passionate about building high-performing ecommerce businesses. You should have a proven track record of driving growth, innovating, and scaling ecommerce operations. Your leadership style is collaborative, transparent, and open-minded. You thrive in fast-paced environments and are comfortable rolling up your sleeves to get things done.

Compensation Package

We offer a competitive salary range of $120,000 - $180,000 per year, plus bonus opportunities. Additional benefits include medical, dental, and vision insurance, 401(k) with company matching, paid vacation, holidays, and sick leave, as well as a generous product allowance and the ability to bring your dog to work. We believe in fostering a diverse and inclusive team culture and welcome applicants from all backgrounds.

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