Digital Content Manager

4 weeks ago

Detroit, Michigan, United States Wayne State Full time
Job Title: Digital Content and Strategy Manager

Wayne State University is seeking an experienced Digital Content and Strategy Manager to join its WDET team.

The successful candidate will be responsible for developing and implementing a comprehensive digital content strategy that aligns with the university's mission and goals.

Key Responsibilities:

  • Develop and execute a digital content strategy that drives engagement and audience growth across multiple platforms.
  • Oversee the creation and publication of digital content, including website, social media, and email communications.
  • Lead a team of professionals to collaborate with staff journalists and cultivate relationships with diverse contributors.
  • Collaborate cross-functionally with News, Programming, Operations, Membership, and Business Development teams to plan and develop digital communication that drives audience and member growth.
  • Work closely with the Digital Editor and News Team to identify new content strategy opportunities and advise on day-to-day optimizations.
  • Manage digital and broadcast fundraising opportunities to deepen the audience's experience and attract support from new and current donors.
  • Develop and oversee processes and protocols for updating and augmenting website copy.
  • Perform other related duties as assigned.

Qualifications:

  • Bachelor's degree in Digital Marketing, Communications, or a related field from an accredited college or university.
  • Minimum of 5-7 years of experience in a digital/multimedia content arena with broad responsibility.
  • Leadership ability and experience building a team, organizing work and workflow, and developing staff.
  • Superior verbal and written communication skills and attention to detail.
  • Strong analytical and problem-solving skills, including high-level understanding of digital metrics.
  • Ability to create promotions that drive new audience/customers across platforms.
  • Ability to develop engaging multimedia content, especially effective communications for radio and web, announcements, and printed materials or advertisements.
  • Ability to build and engage in communities through social media.
  • Demonstrated strength in cross-departmental collaboration and execution.
  • Ability to build, activate, and leverage networks and engage communities through social media.
  • Experience developing digital/multimedia content using CMS and in-depth understanding of WordPress CMS software.
  • Demonstrated ability to write clearly, informatively, and persuasively.
  • Possess a versatile writing style with the ability to shift communication to meet audience needs.
  • Ability to prioritize and plan work activities; adapt to changing conditions.
  • Demonstrated ability to complete tasks and manage projects correctly, on time, and within budget.
  • Can apply effective interpersonal skills to provide information, listen, and get relevant clarification; respond well to questions; speak clearly in positive or negative situations.
  • Must be committed to diversity, equity, and inclusion in words and deeds and act as an advocate for WDET's content and staff to represent the diversity of our community, with a focus on audience, staff/culture, and content.
  • Understands objectives and mission of department and work unit. Monitors own work to ensure quality. Can work effectively to meet deadlines and complete work in a timely manner.
  • Strong project management skills.
  • Competency with Microsoft Office Suite, Google Analytics, and Adwords, Basecamp or other project management software, (WordPress) and e-mail communication software (MailChimp).
  • Basic to intermediate understanding of HTML and CSS.
  • Familiarity with Adobe Creative Suite and Final Cut Pro preferred.
  • Able to build strong and healthy relationships as an accessible person who builds trust and cultivates positive relationships with staff and collaborates well.
  • Must have an optimistic outlook and a positive attitude when striving to overcome obstacles and achieve goals.
  • A person that is action-oriented, entrepreneurial, and adaptable, with innovative approaches to programming.
  • Knowledge of radio and public media is an added bonus. Knowledge of news, music, and public affairs programming and how to effectively present it to an audience across multiple devices and platforms.
  • Understands the evolving media landscape, including research on listening habits and smart devices and willing to investigate what they do not know.
  • Must have a sense of humor and is interested in the world.

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