Digital Marketing Strategist

1 week ago


Detroit, Michigan, United States IQVIA INC (US10) Full time
Job Summary

IQVIA Digital is seeking a highly skilled Digital Account Manager to join our team. As a Digital Account Manager, you will be responsible for planning, strategy, and execution of digital campaigns within the email channel and other innovative technologies and products.

The ideal candidate will have 6-8 years of experience in pharmaceutical digital marketing, with a strong understanding of email marketing as a primary communication channel. You will be able to establish, manage, and maintain relationships at upper management and senior levels, and have the ability to identify opportunities for campaign expansion or extension.

This role requires a high level of client satisfaction skills, with a commitment to quality and a willingness to travel for client and corporate meetings.

Key Responsibilities
  • Retain year-over-year revenue for assigned accounts
  • Seek expansion opportunities and grow assigned accounts by identifying unmet needs and responding to strategic client issues
  • Forecast and ensure maximum revenue recognition as measured by P&L, margins, targets, and other financial metrics
  • Serve as single-point-of-contact and concierge to Key Clients and Agencies
  • Build strong rapport and establish self as trusted partner to Client/Agency
  • Utilize learning derived from results and offer expertise and strategy for campaigns to drive future strategy
  • Drive/lead presentations and support Sales Rep in senior level presentations
  • Tactical oversight and management of all campaigns for which this Account Manager is lead
  • Ensure projects are on budget, in scope, and on time
  • Execute or coordinate tasks, including list pulls, reports, email testing/deployments, and Live (Deployment) file creation as necessary
  • Collaborate with functional teams to ensure all projects are developed for the best end-user experience
Requirements
  • Four-year bachelor's degree
  • 6-8 years of Pharmaceutical Digital Marketing experience
  • Experience with online content/new media
  • Strong understanding of email marketing as a primary communication channel
  • High client-satisfaction skills with commitment to quality
  • Ability to establish, manage, and maintain relationships at upper management and senior levels
  • Ability to manage project execution for successful deliveries
  • Ability to demonstrate strong leadership and exercise good judgment and diplomacy with both clients and internal teams
  • Ability to identify opportunities for campaign expansion or extension
  • Ability to cross sell IQVIA AIM and Email products
  • Ability to support multiple teams/assignments
  • Ability to grow business within established portfolio of accounts
  • Proficiency in revenue recognition practices
  • Willingness to travel for client and corporate meetings
  • Commitment to utilization of systems and tools


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