Digital Content Strategist

2 days ago

Detroit, Michigan, United States KODE Labs Full time
Job Description

We are seeking a highly skilled Digital Content Manager to join our Marketing team to help us grow our brand.

The Digital Content Manager will play a pivotal role in crafting and executing our content strategy across various digital channels.

This individual will be responsible for creating, curating, and managing high-quality content that drives engagement, builds brand awareness, and supports our demand generation goals.

The ideal candidate is a strategic thinker, a talented storyteller, and a data-driven marketer with a deep understanding of content strategy, social media management, campaign planning, and performance marketing.

Key Responsibilities:
  • Develop and execute a comprehensive digital content strategy that aligns with KODE Labs' brand identity and business objectives.
  • Maintain and evolve KODE Labs' brand voice across all digital content, ensuring consistency and alignment with our values and mission.
  • Produce engaging and innovative content, including blog posts, whitepapers, case studies, social media posts, video storyboards, and more.
  • Ensure content is tailored to specific platforms and audiences.
  • Oversee all social media platforms, including content planning, posting, and community engagement.
  • Drive growth and engagement across channels, particularly LinkedIn.
  • Develop and implement social media campaigns that resonate with our target audience and amplify brand awareness.
  • Identify and manage strategic content partnerships that enhance KODE Labs' brand visibility and authority.
  • Collaborate with industry influencers, media outlets, and other relevant partners to co-create and distribute content.
  • Plan, execute, and optimize integrated content campaigns that support key marketing initiatives.
  • Coordinate with cross-functional teams to ensure campaigns are aligned with overall marketing objectives and timelines.
  • Create content that drives high-intent leads and meets performance goals.
  • Monitor and analyze content performance using tools like Google Analytics, and make data-driven decisions to enhance content effectiveness.
  • Track and analyze the effectiveness of content in paid campaigns and iterate based on performance data.
  • Optimize content for search engines to improve organic reach.
  • Collaborate with subject matter experts to create thought leadership content that positions KODE Labs as the industry leader in smart building technology.
  • Develop and execute strategies for distributing content across multiple channels, including email marketing, social media, partnerships, and paid media.
Requirements:
  • 5+ years of experience in digital content creation, social media management, and campaign planning, preferably in the technology or real estate sector.
  • Proven track record in managing content partnerships and performance marketing initiatives.
  • Strong writing, editing, and proofreading skills with a portfolio showcasing diverse content types.
  • Proficiency in content management systems (CMS), social media platforms, and analytics tools.
  • Experience with SEO best practices and tools like Google Analytics, SEMrush, or Ahrefs.
  • Experience with media buying and performance measurement across multiple channels.
  • Excellent project management skills with the ability to manage multiple projects simultaneously.
  • Ability to start initiatives proactively and independently drive projects through to successful completion.
  • Creative thinker with a strategic mindset and a passion for storytelling.
  • Strong interpersonal skills and the ability to work collaboratively across teams.
  • Familiarity with smart building technology or the real estate industry is a plus.
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Benefits:
  • Competitive salary based on experience.
  • Discretionary Bonus Program.
  • Career Development Program.
  • Comprehensive Health Insurance Package.
  • Dynamic team and challenging projects.
  • Flexible Paid Time Off.
  • Welcoming and friendly work environment.
  • Regular social events and activities.

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