Lead Content Strategist

3 weeks ago


Detroit, Michigan, United States Rocket Mortgage Full time

The Rocket Mortgage team is seeking a highly skilled Lead Content Designer to join our innovative and dynamic team. As a key member of our content design discipline, you will be responsible for defining and delivering compelling product content that enhances user experiences and drives our product roadmap.

In this pivotal role, you will lead and participate in all stages of the design process, crafting influential content that showcases our brand's unique voice and perspective. You will guide the creation of style guides and content strategies, ensuring coherence across all client interactions.

As a mentor and leader, you will develop information architecture strategies, including taxonomies and content models, to drive business outcomes. You will facilitate workshops and conversations that drive business outcomes with stakeholders across the business.

Key responsibilities include:

  • Defining and delivering compelling product content that enhances user experiences and drives our product roadmap
  • Leading and participating in all stages of the design process, crafting influential content that showcases our brand's unique voice and perspective
  • Guiding the creation of style guides and content strategies, ensuring coherence across all client interactions
  • Mentoring and developing senior content team members and product designers
  • Developing information architecture strategies, including taxonomies and content models, to drive business outcomes
  • Facilitating workshops and conversations that drive business outcomes with stakeholders across the business

Requirements include:

  • At least 7 years of relevant experience
  • Advanced UX writing skills
  • Ability to apply generative AI creatively, effectively, and appropriately to accelerate workflow
  • Success guiding users through digital experiences with relevant content
  • Ability to write clearly, concisely, and on brand
  • Delivering impactful presentations and using storytelling to persuade
  • Ability to measure and explain content value
  • Creating compelling content strategy deliverables and knowing which approaches work best for each situation
  • Leading complex projects and bodies of work

Preferred qualifications include:

  • Understanding of SEO best practices for creating content and writing metadata
  • Experience in the mortgage and/or financial services industry

Rocket Mortgage is an Equal Employment Opportunity employer and does not discriminate in any hiring or employment practices. We provide reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law.



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